About This Chapter
Managing Public Relations - Chapter Summary
Get an in-depth look at the all that's involved in managing public relations with help from this chapter. Pull up lessons using your computer, smartphone or tablet to get a complete understanding of topics that include public relations management, communication audits, analytical reports and public relations plans. Feel free to review only the lessons you need and navigate them in any sequence you desire. Assess your comprehension of the lessons by taking multiple-choice quizzes. By the end of this chapter, you will be able to:
- Discuss the skills, activities and departmental structure of public relations management
- List the four functions of management, and define management by objectives (MBO)
- Explain the uses for informational and analytical reports and communication audits
- Provide the purpose of the public relations plan, and explain how one is developed, and identify its components
- Describe executive summaries in business reports and proposals
- Share the importance and best practices of the annual report
- Explain how to set goals for a public relations campaign
- Detail how to craft a public relations message and present a public relations plan
- Discuss the Heyman-Berger study
1. Public Relations Management: Skills, Activities & Departmental Structure
Companies utilize a public relations team to create mutually beneficial relationships between organizations and stakeholders. In this lesson, you will learn about public relations management, skills, activities, and the departmental structure.
2. Four Functions of Management: Planning, Organizing, Leading & Controlling
A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.
3. What Is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages
In this lesson, you will learn about Management by Objectives, its definition and some of its advantages and disadvantages. You will also have an opportunity to reinforce your knowledge with a brief quiz after the lesson.
4. Informational and Analytical Reports: Definition and Uses
In this lesson, you will learn the difference between informational and analytical reporting and their specific uses in the business world in order to help make decisions.
5. Executive Summaries in Business Reports and Proposals
Executive summaries in business reports and proposals provide a short, detailed synopsis of lengthy papers that allow business professionals to quickly make decisions. Let's take a deeper look at them in this lesson.
6. Annual Report: Importance & Best Practices
This lesson will address the importance of an annual report to businesses and organizations as well as describe what is to be included with best practices in the annual report and how it should be written.
7. Communication Audits: Definition & Examples
Communication is a part of all our lives. Communication is also a huge part of the daily operation of a business, but if it breaks down, an audit might be needed. This lesson covers the definition and process of a communications audit.
8. Public Relations Plan: Example & Overview
Public relations plan is a strategy used to manage the publics perception of a person or organization. In this lesson, you'll learn what a public relations plan is. After, test your knowledge with a short quiz.
9. Setting Goals for a Public Relations Campaign
Before a company can persuade the public to like them and their products, they should first develop a plan. In this lesson we will learn all about some common goals that are considered when creating a public relations campaign.
10. How to Develop a Public Relations Plan
Companies utilize well thought out public relations plans in order to reach their business goals. In this lesson, we will learn about developing a public relations plan.
11. Components of a Written Public Relations Plan
Public relations is all about putting our best foot forward by creating a positive public image. It all starts with an effective public relations plan that includes well-defined objectives, a target audience, and good communication tactics.
12. Crafting a Public Relations Message
Have you ever wondered why customers do business with certain companies? In this lesson we will learn about public relations and how their role helps with the image of a company. Specifically, we will learn the steps many companies take to create a message to the public.
13. How to Present a Public Relations Plan
We have all been a part of a presentation, whether it was giving one or attending one. In this lesson we will learn about a particular presentation known as a public relations plan. We will explore how to prep for, and what to include, during the presentation.
14. Success in Public Relations: The Heyman-Berger Study
Strong leaders help a company reach goals and objectives. In this lesson we will learn about the Heyman-Berger Study on how leaders in the public relations industry were doing and what the results said about the performance of executives and management.
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Other chapters within the TECEP Public Relations Thought & Practice: Study Guide & Test Prep course
- Public Relations Basics
- Roles & Relationships in Public Relations
- History of Public Relations
- Theories of Public Relations
- Communication, Media & Public Relations
- Public Relations Research
- Issues in Public Relations
- Public Relations Organizational Practices
- TECEP Public Relations Thought & Practice Flashcards