About This Chapter
Market Analysis - Chapter Summary
Our professional instructors have assembled these lessons to help individuals improve their understanding of market analysis and how they are used. Your employees can review these short, engaging and mobile-device-compatible lessons to improve their understanding of:
- How market analyses are used in business planning
- Uses of market trend analyses and target market analyses
- Product affinity analyses
- Data mining and market basket analyses
- Market analyses used in real estate
- How to utilize use cases
To further improve their understanding of the these topics, individuals may also complete the lessons transcripts, which will provide an additional review of the material and help them identify the key terms used in the lessons. After each lesson your employees may test their knowledge of market analyses by completing the lesson's quiz.
How It Helps
- Teaches analytical skills: With these lessons employees will learn about different ways to analyze markets and how to put those analyses to work.
- Builds awareness: There are a number of ways a company can analyze its market. This chapter will help you build employee awareness of some of these ways and how to use them.
- Boosts sales: Being able to analyze your market and the demands of customers should help you improve your sales.
By the end of this chapter, employees will be able to:
- Interpret results from different types of market analysis
- Incorporate market analysis into business planning
- Identify market trends and customer requirements
1. What is Market Analysis? - Definition & Examples
How do you determine the most suitable market for your industry? What are the risks and benefits of operating in a particular market? This lesson discusses the definition and purpose of a market analysis.
2. Market Analysis for Business Plans: Example & Definition
Market analysis allows you to determine what market your company will operate in. In this lesson, we will discuss what market analysis is and review different examples of market analysis.
3. What is Market Trend Analysis: Definition & Examples
Knowing how your industry is influenced by market trends is essential to staying competitive and meeting consumers' needs. This lesson will define market trend analysis and provide examples of the types of trends your industry may want to analyze.
4. Target Market Analysis: Definition & Examples
Identifying your target market is the first step to a successful marketing campaign. But what do we mean by a target market analysis, and how can it help an organization allocate precious resources wisely? Let's take a closer look.
5. Product Affinity Analysis: Methods & Examples
Often times we buy certain items together. But why do some items go together? In this lesson, we will learn about a valuable tool stores use to boost sales and convince us to purchase more.
6. Cluster Analysis Market Segmentation: Definition & Examples
Companies often want to see how well they are doing with their products and their customers, and sometimes they even want to look at the segmentation of the markets in which they participate. In this lesson, we'll learn how a company can do both.
7. Market Basket Analysis: Examples & Data Mining
Think about the last time you went shopping. Was it a good experience? Were the items you were looking for easy to find? In this lesson we will learn about market basket analysis and how it helps enhance your shopping experience.
8. Comparative Marketing Analysis in Real Estate
In this lesson, we will examine the meaning of 'comparative marketing analysis' in real estate and discover how we can leverage this concept in real life.
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