About This Chapter
Marketing & Business Development - Chapter Summary
Any corporate employee who would like to improve his or her understanding of marketing and business development can go through this chapter and watch the online video lessons we have provided. Each lesson will help your employees with different topics related to marketing in business. Some of these topics include:
- Business development vs. marketing
- The four Ps of marketing
- The definition and examples of vertical markets
- The differences between vertical markets and horizontal markets
- Strategies and software for vertical markets
Your employees will benefit from the expertise of our lesson instructors, who will go over all topics point-by-point to ensure understanding. Company employees can also use the chapter's practice quizzes and final exam to see how well they understood the main topics they went over in the corporate training lessons.
How It Helps
- Defines key terms: These video lessons will help your employees learn the definitions of key marketing terms they will need to know for their own careers.
- Distinguishes markets: Employees can watch these lessons to get a thorough understanding of the markets relevant to business development and how they can use them.
- Offers strategies: These lessons also include helpful strategies for navigating various types of markets in a business setting.
This chapter will be helpful for any employee looking to:
- Understand the markets they will encounter in their careers
- Distinguish between specific markets
- Work within different market systems
- Use several strategies and tools for working within specific markets
1. Business Development vs. Marketing
What's the difference between Business Development and Marketing? Well, it probably depends on who you're talking to, what company they work for, and their own background and experience!
2. What are the 4 Ps of Marketing? - Definition & Examples
The 4 Ps are an essential part of the marketing process. In this lesson, we will discuss the importance of product, price, promotion, and place in marketing.
3. Vertical Market: Definition & Examples
A vertical market focuses on a single industry. In this lesson, we will discuss what a vertical market is and look at some examples of operating in a vertical market.
4. Vertical Markets vs. Horizontal Markets
For a company, deciding who to try to sell its products to is a big choice. Sometimes, the products themselves dictate the customer and ultimately the market a company participates in. In this lesson we will learn about two main markets, vertical and horizontal.
5. Types of Vertical Market Systems
In this lesson, we will discuss what a vertical marketing system is and the three types: a corporate system, a contractual system, and an administered system.
6. Vertical Market Strategy
A vertical market strategy is for companies who are catering to a specific demographic. In this lesson, we will discuss what a vertical market strategy is, how to decide what needs to be improved, and how to market a product.
7. Vertical Market Software
Vertical market software is tailored to fit the need of a specific industry. In this lesson we will discuss the advantages and disadvantages of vertical market software, and why training is essential when using it.
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