Ch 25: Marketing Career Stages

About This Chapter

This chapter teaches you how to manage and develop your marketing career - from continuing education to mentors. Complete the self-assessment quizzes as you study to get the most out of each lesson.

Marketing Career Stages - Chapter Summary

Now that you've landed that first job, there's really nothing more to do, right? Wrong! That first job is just the beginning of your career. The lessons in this chapter will help you focus on managing and developing your marketing career, so you will be ready when its time to take the next step. Once you've completed this chapter, you'll understand:

  • Career management and development
  • Importance of lifelong learning
  • The four career stages
  • Making professional contacts
  • The value of a mentor

Our experienced marketing instructors present a wide range of topics to help you advance your marketing career in the engaging video lessons throughout the chapter. Work at your own pace, and if you want to review individual topics, just use the Timeline found with each video. The self-assessment quiz accompanying each lesson is a great way to review key points and ensure you are getting the most out of each lesson. If you have any questions along the way, just ask one of our marketing experts. That promotion is just around the corner!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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