Ch 1: Marketing Careers and Employability

About This Chapter

Watch informative video lessons to find out about entering the field of marketing. Learn how to research companies, apply for jobs and take part in successful interviews.

Marketing Careers and Employability - Chapter Summary

This chapter offers a wealth of information about the field of marketing in general, tips about researching possible employers and practice with creating strong résumés and cover letters. Our instructors will also guide you in preparing for a successful interview and avoiding the most common pitfalls.

You can also become acquainted with some helpful online research tools, to help you delve into the possibilities of a career in marketing. Upon completion of this chapter, you should be able to do the following:

  • Give examples of marketing objectives
  • Show how to use online tools to research a career in marketing
  • Create a strong résumé, cover letter and application
  • Put your 'best foot forward' in a job interview

Our video lessons are short, engaging and user-friendly. Professional instructors present the lessons, and you'll find brief, self-assessment quizzes and lesson transcripts accompanying each lesson. Video tags are available in case you want to return to a specific portion of the lesson, and many videos also include links to additional text lessons for clarification of key terms and concepts.

9 Lessons in Chapter 1: Marketing Careers and Employability
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

What Are Marketing Objectives? - Examples & Overview

2. What Are Marketing Objectives? - Examples & Overview

Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty.

Online Career Research Tools

3. Online Career Research Tools

How do you figure out what career is right for you? And, once you know, how do you find out more about that career? In this lesson, we'll look at some types of online career research tools that allow people to find out more about different careers.

Researching the Company You Want to Work For: Importance & Process

4. Researching the Company You Want to Work For: Importance & Process

When applying for a job, it's important to research the company you are applying to. In this lesson, we'll look at how to conduct research on a company, including looking at where to do research and what information to learn.

How to Create a Great Resume and Cover Letter

5. How to Create a Great Resume and Cover Letter

The first impression that a company has of you is your resume and cover letter. But how can you make them stand out from the crowd? Watch this lesson for tips on how to create a winning resume and cover letter.

The Cover Letter: Importance, Details & Format

6. The Cover Letter: Importance, Details & Format

The cover letter is a necessity when applying for a job. There is a basic format that you can follow consisting of a salutation, three paragraphs and a close that can be used to get a potential employer's attention.

How to Avoid Common Job Application Mistakes

7. How to Avoid Common Job Application Mistakes

Applying for jobs can be a stressful time but knowing the common mistakes that people make during the application process can help lessen the stress. In this lesson, we'll look at common mistakes people make before and during a job interview.

How to Prepare For Your Job Interview

8. How to Prepare For Your Job Interview

The job interview is an important part of the job application process. How can you make sure that you do your best? In this lesson, we'll examine ways to prepare for a job interview, including what to do before, during, and after the interview.

How to Avoid Job Interview Pitfalls

9. How to Avoid Job Interview Pitfalls

The job interview is an important moment for many people. But many people make mistakes that could cost them the job. In this lesson, we'll examine some common interview pitfalls and what you can do to avoid them.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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