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Ch 4: Marketing Data Analysis Techniques

About This Chapter

Get to know marketing data analysis techniques with the lessons in this chapter. Take a look at data analysis types, and using data to examine relationships and find trends.

Marketing Data Analysis Techniques - Chapter Summary

Here you will learn about marketing data analysis techniques. See demand forecasting by use of qualitative data, and predicting and estimating using categorical data. Examine other lesson subject matter, such as:

  • Definition, uses and examples of a marketing audit
  • Purpose and steps of data analysis
  • Definition and tools of data analytics
  • Categorical data for statistical analysis

These short lessons will make it easy for you to progress on these studies at a steady pace. From any location you can log in using your mobile device and complete a lesson or two. We provide a feature that allows you to submit questions directly to a Study.com expert.

8 Lessons in Chapter 4: Marketing Data Analysis Techniques
Marketing Audit: Definition, Uses & Examples

1. Marketing Audit: Definition, Uses & Examples

A comprehensive audit is a crucial tool for assessing marketing goals and objectives. In this lesson, you'll learn more about the marketing audit, its components and how it is used.

Data Analysis: Purpose & Steps

2. Data Analysis: Purpose & Steps

In this lesson, the student will learn what is data analysis, the purpose of data analysis, and the steps to conduct a data analysis. Also in this lesson, the student will learn how to organize, interpret, and represent data.

Types of Data Analysis

3. Types of Data Analysis

In this lesson, we will learn about data analysis. We'll look at a few types of basic data analysis, and then venture into more specific intense analysis. The lesson will conclude with some examples and a summary.

What is Data Analytics? - Definition & Tools

4. What is Data Analytics? - Definition & Tools

In this lesson, we'll learn about data analytics. We'll define it and learn about some of the many tools used for data analytics. The lesson is followed by a quiz.

Statistical Analysis: Using Data to Find Trends and Examine Relationships

5. Statistical Analysis: Using Data to Find Trends and Examine Relationships

Many different organizations use statistical analysis to describe and analyze data and to predict future trends. Learn about the different types of statistics in this video lesson.

Statistical Analysis with Categorical Data

6. Statistical Analysis with Categorical Data

Learn why percentages are so important when analyzing categorical data in this video lesson. Watch as the data is turned into a data table and a visual bar graph as ways to analyze the data.

Make Estimates and Predictions from Categorical Data

7. Make Estimates and Predictions from Categorical Data

Categorical data can be estimated but not predicted. Learn why in this video lesson along with how to read and gather information from a bar graph of categorical data.

Using Qualitative Data for Demand Forecasting

8. Using Qualitative Data for Demand Forecasting

After reading this lesson, you will know how to find out whether there is demand for your product and how much demand there is through the use of qualitative data, even when you are just starting out. Learn how you can use focus groups and surveys to forecast demand.

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