Ch 24: Marketing Data Analysis

About This Chapter

Assess the steps involved in marketing data analysis with this chapter. You can use the lessons within this chapter to explore the unique information systems involved with this kind of analysis.

Marketing Data Analysis - Chapter Summary

This chapter was created to provide you with the chance to review marketing data analysis. Get ready to familiarize yourself with how data is organized and used in this form of analysis. You'll go over different methods and strategies for using marketing data with these lessons. After completing this chapter, you can be confident that you understand:

  • Business intelligence (BI)
  • Statistical analysis
  • Marketing strategies
  • Business forecasting

Every facet of the lessons in this chapter was designed to facilitate your education goals. These lessons will provide you with practice involving vocabulary words. You'll also have the chance to complete quizzes and a chapter test regarding this part of marketing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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