Copyright

Ch 28: Marketing & E-Commerce

About This Chapter

Use this chapter's lessons to examine principles that relate to marketing and e-commerce. You'll get the chance to understand how important these two aspects of business are.

Marketing & E-Commerce - Chapter Summary

These lessons can help you understand the importance of social media and methods for using this type of marketing tool. Blogs and podcasts are also addressed in this chapter.

Additionally, after moving forward in this chapter, you'll get to learn how businesses target certain behaviors. After reading through the lessons, you should comprehend these key topics better:

  • Using wikis in business communication
  • The pros and cons of electronic channels of communication
  • Uses and issues with behavioral targeting
  • E-commerce and collaborative filtering

Instructors developed all of these lessons, and they are available to answer any questions that might come up. The videos are short and make the learning process fun. You also have access to lesson transcripts containing highlighted key words, letting you quickly review important concepts from this chapter.

5 Lessons in Chapter 28: Marketing & E-Commerce
Test your knowledge with a 30-question chapter practice test
The Role of Social Media in Business Communication

1. The Role of Social Media in Business Communication

Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.

Blogs, Podcasts, and Wikis in Business Communication

2. Blogs, Podcasts, and Wikis in Business Communication

Business communication has drastically evolved in the last decade. In this lesson, we'll look at alternative uses of communication that help improve quality, public relations and internal employee relationships through the use of blogs, podcasts and wikis.

Using Electronic Channels of Communication: Strengths and Weaknesses

3. Using Electronic Channels of Communication: Strengths and Weaknesses

Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.

Behavioral Targeting: Definition, Uses & Issues

4. Behavioral Targeting: Definition, Uses & Issues

This lesson will define behavioral targeting in online marketing. We'll see how it's used to customize what is marketed to potential customers. The lesson will also address privacy and security concerns for consumers.

Using Collaborative Filtering in E-Commerce

5. Using Collaborative Filtering in E-Commerce

Collaborative filtering delivers recommendations to website visitors. In this lesson, you'll learn more about this filtering technique and how it's used.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support