About This Chapter
Marketing Employment Skills - Chapter Summary
The lessons in this chapter explore many facets of a job search, including creating a functional resume, sending it out and writing a cover letter. You'll also review techniques for dealing with potential employers. By the end of this chapter you will know how to:
- Write and structure a marketing-focused resume
- Format and distribute a resume
- Tailor the resume to each job description
- Create a cover letter
- Respond to and negotiate a job offer
Our experienced instructors will provide valuable insight and direction in this series of brief, engaging video lessons. Use the Timeline to review specific topics on preparing and polishing resume materials. If you have questions as you work, just ask one of our experts. Each lesson includes a short multiple-choice quiz that will help ensure you have learned the most important aspects of each lesson.
1. Parts of Your Resume: Sections & Relevant Information
An effective resume starts with creating a 3-part summary of your qualifications: work experience, education and personal achievements. Every resume should be tailored specifically to match a job advertisement's requirements.
2. Formatting Your Resume: Layout & Distribution Types
Everyone appreciates the importance of a first impression. There are specific layout and distribution types of a resume that can create a professional, visually impressive image in the mind of the reader.
3. Tailoring the Content of Your Resume for a Job
A job applicant should be knowledgeable of how to tailor the content of their resume for a specific job. A custom, detailed, directed resume offers the best chance of acquiring an interview.
4. The Cover Letter: Importance, Details & Format
The cover letter is a necessity when applying for a job. There is a basic format that you can follow consisting of a salutation, three paragraphs and a close that can be used to get a potential employer's attention.
5. Responding to a Job Offer: Evaluating & Negotiating
When a company offers you a job, what do you do next? In this lesson, we will look at what to do after you get a job offer, including how to evaluate the offer to see if it's right for you and how to negotiate for better terms.
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Other chapters within the High School Marketing for Teachers: Help & Review course
- How Organizations are Structured & Designed
- General Business Management
- Ethics and Social Responsibility in Organizations
- Business Law & Regulation
- Economic Basics
- Business and the Economy
- The Economy and the US Government
- Entrepreneurship & Types of Businesses
- Marketing Basics
- Product Pricing & Selling
- Product Development & Distribution
- Promotion & Advertising
- Selling & Customer Service
- Market Research and Segmentation
- Strategic Planning for Marketers
- Global Business Strategies and Challenges
- Business Communication
- Business Analytics
- Computer Basics for Business
- The Internet and Business
- Marketing Education
- Career Planning for High School Students
- Laying the Foundation for a Marketing Career
- Marketing Career Stages
- Marketing Instruction & Assessment