Copyright

Ch 24: Marketing Employment Skills

About This Chapter

Learn all about resumes in this marketing skills chapter. From cover letters to negotiating a job offer, this chapter on marketing-focused resumes covers each important step.

Marketing Employment Skills - Chapter Summary

The lessons in this chapter explore many facets of a job search, including creating a functional resume, sending it out and writing a cover letter. You'll also review techniques for dealing with potential employers. By the end of this chapter you will know how to:

  • Write and structure a marketing-focused resume
  • Format and distribute a resume
  • Tailor the resume to each job description
  • Create a cover letter
  • Respond to and negotiate a job offer

Our experienced instructors will provide valuable insight and direction in this series of brief, engaging video lessons. Use the Timeline to review specific topics on preparing and polishing resume materials. If you have questions as you work, just ask one of our experts. Each lesson includes a short multiple-choice quiz that will help ensure you have learned the most important aspects of each lesson.

5 Lessons in Chapter 24: Marketing Employment Skills
Test your knowledge with a 30-question chapter practice test
Parts of Your Resume: Sections & Relevant Information

1. Parts of Your Resume: Sections & Relevant Information

An effective resume starts with creating a 3-part summary of your qualifications: work experience, education and personal achievements. Every resume should be tailored specifically to match a job advertisement's requirements.

Formatting Your Resume: Layout & Distribution Types

2. Formatting Your Resume: Layout & Distribution Types

Everyone appreciates the importance of a first impression. There are specific layout and distribution types of a resume that can create a professional, visually impressive image in the mind of the reader.

Tailoring the Content of Your Resume for a Job

3. Tailoring the Content of Your Resume for a Job

A job applicant should be knowledgeable of how to tailor the content of their resume for a specific job. A custom, detailed, directed resume offers the best chance of acquiring an interview.

The Cover Letter: Importance, Details & Format

4. The Cover Letter: Importance, Details & Format

The cover letter is a necessity when applying for a job. There is a basic format that you can follow consisting of a salutation, three paragraphs and a close that can be used to get a potential employer's attention.

Responding to a Job Offer: Evaluating & Negotiating

5. Responding to a Job Offer: Evaluating & Negotiating

When a company offers you a job, what do you do next? In this lesson, we will look at what to do after you get a job offer, including how to evaluate the offer to see if it's right for you and how to negotiate for better terms.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support