About This Chapter
Marketing in Hospitality - Chapter Summary
Take a look at this chapter to examine current marketing strategies and practices in the hospitality industry. You'll learn why it's important for restaurants and hotels to market to customers and how they do it. Our instructors also walk you through social media and email marketing strategies.
Each lesson is designed to be bite sized and engaging. The straightforward and simplified teaching style helps you quickly learn and remember important restaurant marketing concepts. After completing a lesson, you can make sure you've fully understood the material by taking the included self-assessment quiz. The chapter material is available at any time that fits your schedule and you can study using any computer or mobile device.
How It Helps
Whether you're new to the restaurant industry or have years of experience, these hospitality marketing lessons can help advance your career in a number of ways. It's a good idea to stay up to date on current marketing trends and technologies so you can be flexible, knowledgeable and adaptable. These lessons can help you apply marketing strategies to your current job in the hospitality industry or equip yourself with the knowledge that's needed to transition into a marketing role.
After finishing the lessons in this chapter, you should be able to:
- Assess the importance of marketing in the hospitality industry
- Identify ideas, strategies, tips and trends related to restaurant marketing
- Understand how restaurants market to current and potential customers through social media, mobile marketing and email marketing
1. Hospitality Industry Marketing: Importance & Strategies
The hospitality industry is highly competitive and requires a strategy to earn and retain a customer's business. In this lesson, you'll learn more about the importance of hospitality marketing and strategies for success.
2. Restaurant Marketing: Ideas & Strategies
Restaurant marketing presents many unique ideas and strategies. In this lesson, you'll learn more about marketing ideas for the places you get your favorite eats and drinks.
3. Restaurant Marketing: Tips & Trends
Savvy restaurant marketing keeps up with the times and introduces new ideas. In this lesson, you'll learn more about restaurant marketing tips and trends to boost your business.
4. Social Media Marketing for Restaurants
Social media presents many opportunities for restaurants looking to market themselves. In this lesson, you'll learn more about social media strategies and opportunities.
5. Mobile Marketing for Restaurants
Mobile marketing is a great tool for restaurants looking to boost brand awareness and fill tables. In this lesson, you'll learn some the basics of successful mobile marketing.
6. Email Marketing for Restaurants
Email marketing can be a low-cost, high-reward option for promoting your restaurant. In this lesson, you'll learn more about how email marketing can be a positive addition to your restaurant marketing plan.
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Other chapters within the Hospitality & Tourism Management Training course
- Hospitality Industry Basics
- Operating in the Hospitality Industry
- Hospitality Management
- The International Hospitality Industry
- Customer Service & Housekeeping
- Restaurant Services & Types
- Menu Planning
- Food Preparation
- Food Storage & Emergency Preparation
- Inventory Control
- Financial Management in Hospitality