Ch 11: Marketing in Hospitality

About This Chapter

This fun, engaging and self-paced chapter helps you learn important hospitality marketing concepts and strategies. You can use these marketing lessons to advance your career, learn new skills, build upon your existing marketing knowledge and more.

Marketing in Hospitality - Chapter Summary

Take a look at this chapter to examine current marketing strategies and practices in the hospitality industry. You'll learn why it's important for restaurants and hotels to market to customers and how they do it. Our instructors also walk you through social media and email marketing strategies.

Each lesson is designed to be bite sized and engaging. The straightforward and simplified teaching style helps you quickly learn and remember important restaurant marketing concepts. After completing a lesson, you can make sure you've fully understood the material by taking the included self-assessment quiz. The chapter material is available at any time that fits your schedule and you can study using any computer or mobile device.

How It Helps

Whether you're new to the restaurant industry or have years of experience, these hospitality marketing lessons can help advance your career in a number of ways. It's a good idea to stay up to date on current marketing trends and technologies so you can be flexible, knowledgeable and adaptable. These lessons can help you apply marketing strategies to your current job in the hospitality industry or equip yourself with the knowledge that's needed to transition into a marketing role.

Skills Covered

After finishing the lessons in this chapter, you should be able to:

  • Assess the importance of marketing in the hospitality industry
  • Identify ideas, strategies, tips and trends related to restaurant marketing
  • Understand how restaurants market to current and potential customers through social media, mobile marketing and email marketing

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