Ch 12: Marketing in India

About This Chapter

This series of marketing lessons helps you review fundamental marketing terms, as well as Indian marketing concepts. Access these mobile-friendly study tools if you need to review these topics for an exam or homework assignment.

Marketing in India - Chapter Summary

The lessons in this chapter examine marketing in India, as well as basic marketing definitions. As you work through this series of video and text-based lessons, you'll study topics such as the marketing mix, marketing strategies and online marketing benefits. You'll also evaluate how India protects the rights of its consumers. The chapter is designed to help you:

  • Understand the importance and applications of marketing in business
  • Identify the four components of the marketing mix
  • Evaluate the benefits that online marketing has over print advertising
  • Determine how a sales strategy helps a marketing strategy
  • Analyze India's consumer protection rights

Each lesson comes with a short quiz to help you retain your marketing knowledge. A comprehensive chapter exam is also available, and you can ask our instructors questions if you need any extra help with the material. The chapter is available at any time of day or night so you can study whenever it's convenient.

5 Lessons in Chapter 12: Marketing in India
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

The Marketing Mix: Product, Place, Price & Promotion

2. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

What is Online Marketing? - Definition & Benefits Over Print

3. What is Online Marketing? - Definition & Benefits Over Print

The advertising world has gone digital, and more businesses are turning to online marketing instead of traditional print advertising to get their message across. But what are the benefits of this change? In this lesson, we'll learn what online marketing is and why business owners are choosing it over print.

Sales Strategy & Marketing Strategy

4. Sales Strategy & Marketing Strategy

After you create a marketing strategy, you can then define a sales strategy. In this lesson, we will discuss the importance of utilizing a sales strategy and marketing strategy to help achieve goals.

Consumer Protection in India: Rights & Methods

5. Consumer Protection in India: Rights & Methods

You, yes you, have the right to be heard! In this lesson, you'll learn more about your rights to be protected as a consumer and the ways in which these protections are implemented.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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