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Ch 26: Marketing Instruction & Assessment

About This Chapter

Let us help make your study sessions for marketing instruction and assessment interesting! This chapter contains short video lessons and quizzes that will help you remember the important concepts you need.

Marketing Instruction & Assessment - Chapter Summary

Refresh your memory of how to teach a class that contains individuals with different backgrounds, among other topics, by watching 5-10 minute video lessons. Answer short quizzes about different types of instructional methods. When you have completed this chapter, you will be able to remember the following:

  • Instruction and teaching methods tailored to students of diverse backgrounds
  • Hands-on instructional methods
  • Exploratory approaches to teaching
  • Cooperative learning in the class
  • Promotion of creativity
  • Marketing concepts
  • Utilization of assessments
  • The digital generation

You can use our video transcripts to read over the lessons and create a vocabulary list. If you need to review the parts of the videos that discuss the correct answers of your quiz questions, you can click the 'Watch Answer' buttons. You can always get additional practice by taking the chapter and final exams if you desire.

9 Lessons in Chapter 26: Marketing Instruction & Assessment
Test your knowledge with a 30-question chapter practice test
Differentiated Instruction: Adapting the Learning Environment for Students

1. Differentiated Instruction: Adapting the Learning Environment for Students

Differentiated instruction is an educational strategy that enables teachers to adapt the classroom and other learning environments to meet the varied learning needs of all students. Review the practices of differentiated instruction, including the strategy's content, processes, and products. Understand how differentiated instruction can be used in different learning environments and explore ways to implement differentiated instruction in any learning environment.

Instructional Strategies: Hands-On, Interactive, Expository & Collaborative

2. Instructional Strategies: Hands-On, Interactive, Expository & Collaborative

There are different instructional strategies for teachers to keep their students' attention. Explore the four types of instructional strategies that teachers use in the classroom, including expository instruction, interactive instruction, hands-on instruction, and collaborative instruction.

Exploratory Approaches to Instruction

3. Exploratory Approaches to Instruction

There are many proponents of allowing students to find their own path to learning. In this lesson, we'll discuss exploratory instruction in the classroom, offering what may be a fresh approach for your teaching.

Cooperative and Collaborative Learning in the Classroom

4. Cooperative and Collaborative Learning in the Classroom

Even though both cooperative and collaborative learning involves working in groups, they are different from each other. Learn about cooperative and collaborative learning, explore the elements of cooperative learning and one of the most popular cooperative learning activities called Jigsaw, and check some examples of how these types of learning styles work in the classroom.

How to Advance Creativity in a Learning Environment

5. How to Advance Creativity in a Learning Environment

Educational psychology has come up with ways to advance creativity in learning environments that teachers can apply. Learn about creativity, what are some of the barriers to thinking creatively, including response sets and functional fixedness, and discover different types of creative problem solving, including brainstorming and the working backward strategy.

Strategies for Teaching in a Diverse Classroom

6. Strategies for Teaching in a Diverse Classroom

In this lesson we'll explore some strategies for teaching in a diverse classroom. We'll discuss culturally responsive teaching and the Pygmalion effect and how to form home-school connections to promote and strengthen student learning.

Integration of Marketing Concepts Across Disciplines

7. Integration of Marketing Concepts Across Disciplines

Marketing is a vehicle for inventors and creators to bring ideas, products, and services to the world. Understanding a few simple marketing elements can create an opportunity to present ideas to a larger audience.

Designing & Using Assessments Based on Curriculum

8. Designing & Using Assessments Based on Curriculum

Assessments based on curriculum tend to deliver consistent, effective results for a given curriculum design. In this lesson we will discuss the design of curriculum-based assessments and how to use them.

Understanding and Teaching the Digital Generation

9. Understanding and Teaching the Digital Generation

If your teaching in the 21st century, your students most likely belong to the digital generation. In this lesson, we'll provide you with a general overview of how to appeal to and engage members of the digital generation in the classroom.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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