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Ch 26: Marketing Instruction & Assessment

About This Chapter

Let us help make your study sessions for marketing instruction and assessment interesting! This chapter contains short video lessons and quizzes that will help you remember the important concepts you need.

Marketing Instruction & Assessment - Chapter Summary

Refresh your memory of how to teach a class that contains individuals with different backgrounds, among other topics, by watching 5-10 minute video lessons. Answer short quizzes about different types of instructional methods. When you have completed this chapter, you will be able to remember the following:

  • Instruction and teaching methods tailored to students of diverse backgrounds
  • Hands-on instructional methods
  • Exploratory approaches to teaching
  • Cooperative learning in the class
  • Promotion of creativity
  • Marketing concepts
  • Utilization of assessments
  • The digital generation

You can use our video transcripts to read over the lessons and create a vocabulary list. If you need to review the parts of the videos that discuss the correct answers of your quiz questions, you can click the 'Watch Answer' buttons. You can always get additional practice by taking the chapter and final exams if you desire.

9 Lessons in Chapter 26: Marketing Instruction & Assessment
Test your knowledge with a 30-question chapter practice test
Differentiated Instruction: Adapting the Learning Environment for Students

1. Differentiated Instruction: Adapting the Learning Environment for Students

Differentiated instruction is a great strategy that teachers use to accommodate a wide variety of learning needs. In this lesson, we discuss differentiated instruction and identify which aspects of the classroom can be differentiated.

Instructional Strategies: Hands-On, Interactive, Expository & Collaborative

2. Instructional Strategies: Hands-On, Interactive, Expository & Collaborative

In this lesson, we will use the fictional Academy of Magic to illustrate four types of instructional strategies that teachers use in the classroom: expository instruction, interactive instruction, hands-on instruction and collaborative instruction.

Exploratory Approaches to Instruction

3. Exploratory Approaches to Instruction

There are many proponents of allowing students to find their own path to learning. In this lesson, we'll discuss exploratory instruction in the classroom, offering what may be a fresh approach for your teaching.

Cooperative and Collaborative Learning in the Classroom

4. Cooperative and Collaborative Learning in the Classroom

It's extremely common for teachers to require students to work in groups. However, certain types of groups and activities are preferred over others. In this lesson, we define cooperative learning and discuss its advantages in the classroom. We also define collaborative learning and explain how it is different than cooperative learning.

How to Advance Creativity in a Learning Environment

5. How to Advance Creativity in a Learning Environment

Students in a classroom can attempt to solve problems in a wide variety of creative ways. This lesson defines creativity and then covers barriers to thinking creatively, including response sets and functional fixedness. Finally, the lesson discusses different types of creative problem solving, including brainstorming and working backward.

Strategies for Teaching in a Diverse Classroom

6. Strategies for Teaching in a Diverse Classroom

The classroom is getting more diverse every day. Learn how to teach effectively in a diverse classroom, and give every student a chance to succeed. See how effective this lesson was by taking a quiz.

Integration of Marketing Concepts Across Disciplines

7. Integration of Marketing Concepts Across Disciplines

Marketing is a vehicle for inventors and creators to bring ideas, products, and services to the world. Understanding a few simple marketing elements can create an opportunity to present ideas to a larger audience.

Designing & Using Assessments Based on Curriculum

8. Designing & Using Assessments Based on Curriculum

Assessments based on curriculum tend to deliver consistent, effective results for a given curriculum design. In this lesson we will discuss the design of curriculum-based assessments and how to use them.

Understanding and Teaching the Digital Generation

9. Understanding and Teaching the Digital Generation

Teaching in the 21st century means that your students belong to the digital generation. These students learn in different ways and this lesson will help you teach and understand them better.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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