About This Chapter
Marketing Instruction & Assessment - Chapter Summary
Refresh your memory of how to teach a class that contains individuals with different backgrounds, among other topics, by watching 5-10 minute video lessons. Answer short quizzes about different types of instructional methods. When you have completed this chapter, you will be able to remember the following:
- Instruction and teaching methods tailored to students of diverse backgrounds
- Hands-on instructional methods
- Exploratory approaches to teaching
- Cooperative learning in the class
- Promotion of creativity
- Marketing concepts
- Utilization of assessments
- The digital generation
You can use our video transcripts to read over the lessons and create a vocabulary list. If you need to review the parts of the videos that discuss the correct answers of your quiz questions, you can click the 'Watch Answer' buttons. You can always get additional practice by taking the chapter and final exams if you desire.
1. Differentiated Instruction: Adapting the Learning Environment for Students
Differentiated instruction is a great strategy that teachers use to accommodate a wide variety of learning needs. In this lesson, we discuss differentiated instruction and identify which aspects of the classroom can be differentiated.
2. Instructional Strategies: Hands-On, Interactive, Expository & Collaborative
In this lesson, we will use the fictional Academy of Magic to illustrate four types of instructional strategies that teachers use in the classroom: expository instruction, interactive instruction, hands-on instruction and collaborative instruction.
3. Exploratory Approaches to Instruction
There are many proponents of allowing students to find their own path to learning. In this lesson, we'll discuss exploratory instruction in the classroom, offering what may be a fresh approach for your teaching.
4. Cooperative and Collaborative Learning in the Classroom
It's extremely common for teachers to require students to work in groups. However, certain types of groups and activities are preferred over others. In this lesson, we define cooperative learning and discuss its advantages in the classroom. We also define collaborative learning and explain how it is different than cooperative learning.
5. How to Advance Creativity in a Learning Environment
Students in a classroom can attempt to solve problems in a wide variety of creative ways. This lesson defines creativity and then covers barriers to thinking creatively, including response sets and functional fixedness. Finally, the lesson discusses different types of creative problem solving, including brainstorming and working backward.
6. Strategies for Teaching in a Diverse Classroom
The classroom is getting more diverse every day. Learn how to teach effectively in a diverse classroom, and give every student a chance to succeed. See how effective this lesson was by taking a quiz.
7. Integration of Marketing Concepts Across Disciplines
Marketing is a vehicle for inventors and creators to bring ideas, products, and services to the world. Understanding a few simple marketing elements can create an opportunity to present ideas to a larger audience.
8. Designing & Using Assessments Based on Curriculum
Assessments based on curriculum tend to deliver consistent, effective results for a given curriculum design. In this lesson we will discuss the design of curriculum-based assessments and how to use them.
9. Understanding and Teaching the Digital Generation
Teaching in the 21st century means that your students belong to the digital generation. These students learn in different ways and this lesson will help you teach and understand them better.
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Other chapters within the High School Marketing for Teachers: Help & Review course
- How Organizations are Structured & Designed
- General Business Management
- Ethics and Social Responsibility in Organizations
- Business Law & Regulation
- Economic Basics
- Business and the Economy
- The Economy and the US Government
- Entrepreneurship & Types of Businesses
- Marketing Basics
- Product Pricing & Selling
- Product Development & Distribution
- Promotion & Advertising
- Selling & Customer Service
- Market Research and Segmentation
- Strategic Planning for Marketers
- Global Business Strategies and Challenges
- Business Communication
- Business Analytics
- Computer Basics for Business
- The Internet and Business
- Marketing Education
- Career Planning for High School Students
- Laying the Foundation for a Marketing Career
- Marketing Employment Skills
- Marketing Career Stages