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Ch 1: Marketing Philosophies and Ethics: Help and Review

About This Chapter

The Marketing Philosophies and Ethics chapter of this Principles of Marketing Help and Review course is the simplest way to master marketing philosophies and ethics. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure students learn the essentials of marketing philosophies and ethics.

Who's it for?

Anyone who needs help understanding marketing philosophies and ethics will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:

  • Have fallen behind in understanding marketing philosophies or market orientation.
  • Need an efficient way to learn about marketing philosophies and ethics.
  • Learn best with engaging auditory and visual tools.
  • Struggle with learning disabilities or learning differences, including autism and ADHD.
  • Experience difficulty understanding your teachers.
  • Missed class time and need to catch up.
  • Can't access extra marketing learning resources at school.

How it works:

  • Start at the beginning, or identify the topics that you need help with.
  • Watch and learn from fun videos, reviewing as needed.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Submit questions to one of our instructors for personalized support if you need extra help.
  • Verify you're ready by completing the Marketing Philosophies and Ethics chapter exam.

Why it works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Marketing Philosophies and Ethics chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students will review:

In this chapter, you'll learn the answers to questions including:

  • What is marketing, and how is it used to communicate with consumers?
  • What are the unique roles played by marketing orientations, production and sales?
  • What is meant by business and marketing ethics?
  • What is the difference between the two main theories of corporate social responsibility?
  • What accounts for the growth in cause-related marketing?

29 Lessons in Chapter 1: Marketing Philosophies and Ethics: Help and Review
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Market Orientation and Sales Orientation: Definition and Differences

2. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Ethical Behavior in Marketing: What Are Marketing Ethics?

3. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Business Ethics: Corporate Social Responsibility

4. Business Ethics: Corporate Social Responsibility

Now that companies are concerned with society's welfare, corporate social responsibility is a controversial topic. In this lesson, learn the two theories of social responsibility and the arguments for and against the practice.

Ethics and Cause-Related Marketing

5. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

The 5 C's of Marketing

6. The 5 C's of Marketing

Businesses are always seeking smart approaches for marketing their products, and one tool is particularly helpful in finding such approaches: the 5 C's of marketing. Read on to learn more about the 5 C's of marketing.

Mass Customization in Marketing: Definition, Benefits & Examples

7. Mass Customization in Marketing: Definition, Benefits & Examples

Businesses are pushing every day to find ways to achieve mass customization in marketing. We will explore what this means, the benefits, and some examples. Finally, you can test your knowledge with a quiz.

Merchandising Business: Definition & Examples

8. Merchandising Business: Definition & Examples

This lesson explores the exciting world of merchandising businesses. Merchandising businesses are explained and many examples of merchandisers are provided.

Method of Communication in Business: Different Types, Overview

9. Method of Communication in Business: Different Types, Overview

Learn the different types of communication in business and the advantages and disadvantages of each. Find out which types work best in different scenarios and why mastering more than one type is important.

Need Recognition in Marketing: Definition & Explanation

10. Need Recognition in Marketing: Definition & Explanation

Need recognition is not only an important concept in consumer buying behavior but also in marketing. In this lesson, you'll learn about need recognition and related marketing concepts.

Net Sales: Definition & Formula

11. Net Sales: Definition & Formula

Net sales is a critical number in a company's financial evaluation that managers need in order to make critical decisions about the future of the business. This lesson will explain the numbers that affect net sales and the net sales calculation.

New-to-the-World Products: Examples & Overview

12. New-to-the-World Products: Examples & Overview

There really are few things that are new under the sun. In this lesson, you'll learn about new-to-the-world products, including some related concepts as well as some examples.

Sales Maximization Theory

13. Sales Maximization Theory

Have you ever wondered why businesses mark up their prices so much instead of just selling more? If so, you may want to learn about sales maximization. Let's take a look at this business approach and some of its pros and cons.

Segmentation Variables in Marketing: Definition & Examples

14. Segmentation Variables in Marketing: Definition & Examples

Market segmentation is a method used by marketers to help identify the most profitable customers for their product or service. You will learn four approaches to market segmentation that include demographic, geographic, psychographic, and behavioral.

Stealth Marketing: Definition & Examples

15. Stealth Marketing: Definition & Examples

In this age of blatant consumerism, we are bombarded with advertisement everywhere we look. Marketers sometimes employ a questionable marketing tactic known as stealth marketing. Let's take a closer look at some of the stealth marketing techniques in use today.

What Is Arbitrage? - Definition & Example

16. What Is Arbitrage? - Definition & Example

In this lesson we will learn about arbitrage. We will discuss the law of one price and examine examples of arbitrage opportunities. We will then conclude the lesson with a summary and a quiz.

What Is Brand Equity? - Definition, Components & Measurement

17. What Is Brand Equity? - Definition, Components & Measurement

In this lesson, we'll be looking at brand equity, which is a critical component to building a business. After the lesson, you can test your knowledge with a short quiz.

What Is Brand Strategy? - Definition, Examples & Development

18. What Is Brand Strategy? - Definition, Examples & Development

What makes a product like Coca-Cola an iconic brand? How is it so well known that people around the world instantly recognize and buy it? A big part of the answer is found in its brand strategy. Learn about the components of a brand strategy and how to formulate one.

What Is Ethnographic Research in Marketing? - Definition, Methods & Examples

19. What Is Ethnographic Research in Marketing? - Definition, Methods & Examples

Ethnographic research is usually something conducted by anthropologists and social scientists, but now marketing executives are taking notice. In this lesson, you'll learn what ethnography is and how it's used to understand consumers.

What Is Franchising? - Definition & Explanation

20. What Is Franchising? - Definition & Explanation

In this lesson. you'll learn about franchising, a common entrepreneurial strategy in which an individual manages his or her own location of a larger company - with strings attached. After the lesson, you can test your understanding with a short quiz.

What Is Guerrilla Marketing? - Definition, Strategies & Examples

21. What Is Guerrilla Marketing? - Definition, Strategies & Examples

In this lesson, we will discuss what guerrilla marketing is and why it is so different from traditional marketing efforts. We will also review some strategies for creating this type of marketing.

What is Mass Marketing? - Definition, Advantages & Examples

22. What is Mass Marketing? - Definition, Advantages & Examples

Mass marketing is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible. In this lesson, you will learn what mass marketing is and its advantages.

What is Telemarketing? - Definition, Examples & Laws

23. What is Telemarketing? - Definition, Examples & Laws

Telemarketing is a very common and widely used method of contacting potential customers. There are some important laws regulating telemarketing that companies are responsible for learning and following. Learn about them in this lesson.

What is Viral Marketing? - Definition, Techniques & Examples

24. What is Viral Marketing? - Definition, Techniques & Examples

This lesson discusses viral marketing and offers techniques that make a campaign go viral. Examples of effective viral marketing campaigns and messages are included.

What is Pragmatic Marketing?  - Definition & Methodology

25. What is Pragmatic Marketing? - Definition & Methodology

This lesson provides a definition of pragmatic marketing as a marketing technique that helps companies create new products and services. We'll also analyze the methodologies in this technique.

What is Thought Leadership? - Definition & Examples

26. What is Thought Leadership? - Definition & Examples

There are many different types of leadership found in companies. This lesson will take a look at thought leadership, define it, and provide examples of it.

Face-to-Face Customer Service: Definition & Examples

27. Face-to-Face Customer Service: Definition & Examples

While online and over-the-phone customer service are all the rage, face-to-face customer service is making a comeback. In this lesson, we'll define exactly what that is, and look at a few examples of companies embracing it.

Customer Delight: Definition & Examples

28. Customer Delight: Definition & Examples

How do you move beyond satisfaction to utter delight? In this lesson, we'll take a look at how businesses can wow their customers into customer delight, and we'll check out a few examples of brands already doing it.

What is a Customer Experience Pyramid?

29. What is a Customer Experience Pyramid?

If your brand isn't meeting needs and making buying easy and memorable, you're not following the pyramid! In this lesson, we'll discuss the customer experience pyramid and how it relates to your buyers.

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