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Ch 1: Marketing Philosophies & Ethics: Lesson Plans

About This Chapter

The Marketing Philosophies and Ethics chapter of this Principles of Marketing Syllabus Resource and Lesson Plans course is designed to help you plan and teach the types of marketing ethics in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Marketing Philosophies and Ethics chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

Day Topics Key Terms and Concepts Covered
Monday Marketing fundamentals Definition of and ways to apply marketing
Tuesday Sales, production, societal marketing and marketing orientation Meaning and comparison of terms
Wednesday Marketing ethics Discussion of how ethics is applied in marketing
Thursday Business ethics Explanation of business ethics in corporate settings
Friday Cause-related marketing Overview of cause marketing

6 Lessons in Chapter 1: Marketing Philosophies & Ethics: Lesson Plans
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

3. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Ethical Behavior in Marketing: What Are Marketing Ethics?

4. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Business Ethics: Corporate Social Responsibility

5. Business Ethics: Corporate Social Responsibility

Now that companies are concerned with society's welfare, corporate social responsibility is a controversial topic. In this lesson, learn the two theories of social responsibility and the arguments for and against the practice.

Ethics and Cause-Related Marketing

6. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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