Ch 5: Marketing Planning

About This Chapter

You can watch these video lessons to learn important facts about marketing planning. Use this chapter to improve your understanding of key definitions and strategies for this subject.

Marketing Planning - Chapter Summary

If you would like to learn more about marketing planning, you can watch the video lessons contained in this chapter for overviews of relevant topics. Each topic is essential for understanding marketing planning as a whole.

The video lessons will begin by elucidating important definitions and strategies for improving marketing skills. You will then learn about different elements of the marketing planning process, as well as helpful examples that will allow you to better grasp these concepts. This chapter contains specific lessons on topics such as:

  • The definition and samples of a marketing plan
  • How to develop a marketing vision statement and plan
  • Industry marketing cost data
  • How to create and manage a marketing budget
  • How to estimate the impact of a marketing plan

Our lesson instructors will go over all information on these topics, and several others, in an easy-to-understand online format. Once you have completed each lesson, you can test your understanding of these topics by taking the chapter's practice quizzes. You can also use your personal Dashboard to track your progress as you complete each chapter.

8 Lessons in Chapter 5: Marketing Planning
Test your knowledge with a 30-question chapter practice test
What is a Marketing Plan? - Definition & Sample

1. What is a Marketing Plan? - Definition & Sample

In this lesson, we will learn what a marketing plan is and why it is so important for a business to have one. We will cover the specific strategies the plan should have in order to help the organization achieve its goals.

Developing a Marketing Vision Statement & Plan

2. Developing a Marketing Vision Statement & Plan

A marketing plan is a crucial piece of your overall marketing efforts. In this lesson, you'll learn how to develop and write a vision statement for a marketing plan and establish marketing goals and objectives.

Industry Marketing Cost Data: Collection & Examples

3. Industry Marketing Cost Data: Collection & Examples

This lesson will show you how to develop a budget for your company's marketing plan. This information is important to estimate costs for sections of the budget, especially for new marketing avenues. Learn what areas to target for finding industry marketing cost data that will help generate a realistic budget.

Creating & Managing a Marketing Budget

4. Creating & Managing a Marketing Budget

A marketing budget can help you create and execute a marketing plan that meets your goals and objectives. In this lesson, you'll learn more about creating and managing a marketing budget.

Marketing Implementation: Example Plans & Strategies

5. Marketing Implementation: Example Plans & Strategies

Implementation is one of the most important phases in a marketing plan. This lesson defines marketing implementation and provides a sample marketing plan with strategies.

Estimating the Impact of a Marketing Plan

6. Estimating the Impact of a Marketing Plan

Estimating the impact of a marketing plan can give you insight into how it is benefiting your business and marketing objectives. In this lesson, you'll learn more the impact of a marketing plan.

Marketing Plans: Progress Reports & Revisions

7. Marketing Plans: Progress Reports & Revisions

Marketing progress reports can paint a picture of your successes and areas of weakness. In this lesson, you'll learn more about evaluating and revising marketing plans as appropriate.

The Planning Processes for Informational and Analytical Reports

8. The Planning Processes for Informational and Analytical Reports

Informational and analytical reports each have a specific planning process to allow the writer to demonstrate an understanding of a business problem. This lesson explains the differences between the two reports.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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