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Ch 10: Marketing Proposals

About This Chapter

Familiarize yourself with marketing proposals by review of the lessons in this chapter. Take a look at holding and participating in an RFQ/RFP session for coming up with and executing a bidding strategy, and see what elements are persuasive in a proposal.

Marketing Proposals - Chapter Summary

In this chapter, our subject-matter experts present information on the elements of marketing proposals. They show you key components of letters of intent as well as go over the structure, content and purpose of a proposal. Other topics are covered in this chapter, such as:

  • Definition and process of an RFQ
  • Request for proposal (RFP) process and soliciting proposals
  • RFQ and RFP strategy sessions
  • Proposal preparation for government contracts
  • Letters of inquiry
  • Parts and persuasive elements of a proposal
  • Comparison of different proposal types

We designed these to be short lessons to make it easy for you to make steady progress on your studies. Log in using your mobile device whenever you have a few minutes to complete a lesson or two. If you have any questions, use our feature for submitting a question to our experts.

8 Lessons in Chapter 10: Marketing Proposals
Test your knowledge with a 30-question chapter practice test
What is a RFQ? - Definition & Process

1. What is a RFQ? - Definition & Process

Governments and businesses alike use Requests for Quotation (RFQs) in order to fill service and supply needs from outside of their organization. This lesson will explain who uses them, how, and why.

Preparing a Request for Proposal (RFP) & Soliciting Proposals

2. Preparing a Request for Proposal (RFP) & Soliciting Proposals

In this lesson, we will learn about a Request for Proposal (RFP). The lesson covers: what an RFP is, its components and how businesses use it to purchase goods and services.

Conducting & Participating in RFQ/RFP Strategy Sessions

3. Conducting & Participating in RFQ/RFP Strategy Sessions

This lesson will briefly discuss the RFQ and RFP processes, and why strategy sessions are an important preparation before proceeding to respond to an RFQ or RFP.

How to Prepare Government Contract Proposals

4. How to Prepare Government Contract Proposals

Many businesses, large and small, wish to do business with the federal government. This lesson provides a general overview of things that should be included in a government contract proposal and explains how to fill out necessary forms.

How to Write a Letter of Intent

5. How to Write a Letter of Intent

Writing a letter of intent is an essential part to some application submissions as well as receiving funds from a company. In this lesson, we will discuss how to write a letter of intent and what needs to be included in the letter.

Purpose, Content & Structure of Proposals

6. Purpose, Content & Structure of Proposals

Proposals are an important part of business communications. In this lesson, you'll learn about the purpose, content, and structure of proposal writing in a business setting. A short quiz follows.

Comparing Different Types of Proposals

7. Comparing Different Types of Proposals

Proposals are important documents for organizations ranging from businesses to universities and other non-profit organizations. In this lesson, you'll learn about different types of proposals. A short quiz follows.

Persuasive Elements of Proposals

8. Persuasive Elements of Proposals

Proposals are persuasive documents, but not all proposals use the same method of persuasion. In this lesson, you'll learn about different types of proposals and the various persuasive elements they use.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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