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Ch 16: Marketing Recruitment & Training

About This Chapter

Marketing recruitment and training is the focus of the lessons in this chapter. Take a look at internal recruitment vs external recruitment, and learn about topics commonly covered in marketing training sessions.

Marketing Recruitment & Training - Chapter Summary

In this chapter, you can review lessons on the different types of recruitment and training options for marketing positions. You will see definitions, methods, pros and cons and interview types for common staffing selection, as well as lessons on topics including:

  • Definition, methods and process of internal recruitment
  • Methods, advantages and disadvantages associated with external recruitment
  • Types of interviews and their pitfalls
  • Common topics of marketing training sessions, including marketing research and planning, promotional activities and media interaction
  • Technical staff training

These short lessons each have an accompanying quiz to help you monitor your comprehension of the material as you go through the chapter. Lessons are in text and video formats. Videos have an average run time of 5-10 minutes, and we include the video transcripts along with a convenient keyword-based timeline tool for locating lesson material you want to look over again. Refer to your dashboard for tracking your progress on these lessons.

5 Lessons in Chapter 16: Marketing Recruitment & Training
Test your knowledge with a 30-question chapter practice test
Internal Recruitment: Definition, Methods & Process

1. Internal Recruitment: Definition, Methods & Process

Successful companies need good employees. Those employees can come from outside the organization or they can move from within. In this lesson, you'll learn what internal recruitment is and how it can be a good thing for employees and the company.

External Recruitment: Advantages, Disadvantages & Methods

2. External Recruitment: Advantages, Disadvantages & Methods

Do you have a job vacancy and want to learn more about external recruiting? Read on to find out the advantages and disadvantages of this type of recruiting process, as well as the different methods that are used to find potential employees outside of an organization.

Common Staffing Selection Methods: Definitions, Interview Types, Pros & Cons

3. Common Staffing Selection Methods: Definitions, Interview Types, Pros & Cons

Most companies rely on interviewing potential employees as part of the selection process. In this lesson, you'll learn about different types of interviews utilized by companies. We'll also cover some of the major pitfalls in using them.

How to Conduct Marketing Training Sessions

4. How to Conduct Marketing Training Sessions

Continuing marketing training throughout a career can be a valuable asset to a marketer's education and practical application. In this lesson, you'll learn more about marketing training.

Marketing & Business Development Training for Technical Staff

5. Marketing & Business Development Training for Technical Staff

In this lesson you will learn how communicating brand messaging with employees will benefit the company. Communication or training techniques can vary, but one common and effective way is through brand storytelling that conveys the company's vision and values.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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