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Ch 3: Marketing Research

About This Chapter

The Marketing Research chapter of this Internet & Social Media Marketing: Help & Review course is the simplest way to master marketing research. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure you learn the essentials of marketing research.

Who's It For?

Anyone who needs help learning or mastering marketing research material will benefit from the lessons in this chapter. There is no faster or easier way to learn marketing research. Among those who would benefit are:

  • Students who have fallen behind in understanding marketing research
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about marketing research
  • Students who struggle to understand their teachers
  • Students who attend schools without extra marketing learning resources

How It Works:

  • Find videos in our course that cover what you need to learn or review.
  • Press play and watch the video lesson.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the marketing research chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the marketing research chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any marketing research question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a marketing research unit of a standard marketing course. Topics covered include:

  • The importance of research in marketing strategy
  • Social factors in marketing
  • Consumer buying decision influences
  • Market segmentation
  • Marketing mixes specific to countries and cultures

6 Lessons in Chapter 3: Marketing Research
Test your knowledge with a 30-question chapter practice test
Marketing Research: Definition, Purpose and Role in Marketing Strategy

1. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

Attitudes, Values & Belief: Social Factors in Marketing

2. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Influences on Consumer Buying Decisions: Cultures, Values & More

3. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Market Segmentation: Why Market Segments Are Important to Marketers

4. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

5. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Create a Marketing Mix for Individual Cultures & Countries

6. How to Create a Marketing Mix for Individual Cultures & Countries

In this lesson, you will learn how companies modify their domestic marketing mix to suit the unique needs and norms of foreign cultures and countries. Companies may find it necessary to modify their current product, their current promotional message, or both.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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