Ch 16: Marketing & Social Media

About This Chapter

This mobile-friendly chapter examines important topics in the world of social media marketing. Consult the chapter's lessons and quizzes at any time to improve your grades, finish an assignment or prepare for upcoming marketing exams.

Marketing & Social Media - Chapter Summary

Take a look at this marketing chapter to explore the fundamentals of social media marketing. Our expert marketing instructors break down social media marketing trends, viral marketing techniques, social media marketing channels and much more. Following each lesson is a short quiz to help you retain your knowledge. If you have any questions, simply reach out to our instructors online. When you're finished with the chapter, you should be equipped to:

  • Define social media marketing
  • Evaluate the role and purpose of social media in business communication
  • Detail how companies go about choosing a social media channel for marketing
  • Differentiate between common social media marketing channels
  • Describe the incorporation of social media into a marketing campaign
  • Understand how social media marketing success is measured
  • Explain social media marketing trends and viral marketing techniques
  • Outline some of the current challenges and opportunities that are involved in Internet marketing
  • Determine how Internet marketing can leverage user-generated content

10 Lessons in Chapter 16: Marketing & Social Media
Test your knowledge with a 30-question chapter practice test
Social Media Marketing: Definition & Examples

1. Social Media Marketing: Definition & Examples

This lesson will define social media and explain what it means for marketing and business. Examples from different types of social media, including Twitter, Facebook, Google+, LinkedIn, and Pinterest, will be given.

The Role of Social Media in Business Communication

2. The Role of Social Media in Business Communication

Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.

How to Choose a Social Media Channel for Marketing

3. How to Choose a Social Media Channel for Marketing

Facebook, Twitter, Google+, and Pinterest have opened the doors to companies directly marketing to customers. But which one do we use and when? This lesson reviews what channels companies should use to persuasively market their goods and services.

Social Media Marketing Channels: Facebook, Twitter, and Pinterest

4. Social Media Marketing Channels: Facebook, Twitter, and Pinterest

Likes, tweets, +1s, pins, and more! This lesson provides information about the most popular social media outlets. Learn more about using Facebook, Twitter, and Pinterest to expand your digital marketing reach.

How to Incorporate Social Media Into a Marketing Campaign

5. How to Incorporate Social Media Into a Marketing Campaign

In this lesson, we consider ways to integrate social media marketing (SMM) into a broader promotional campaign. We examine social media marketing as a tool to be used in conjunction with other marketing channels to produce the best promotional effects.

Measuring the Success of Social Media Marketing

6. Measuring the Success of Social Media Marketing

Learn about the metrics that are important in measuring the success of your social media marketing efforts. We also explore options for monitoring your brand online with a social media analytics platform.

Trends in Social Media Marketing

7. Trends in Social Media Marketing

With about 74% of Internet users integrated into social media, it is no wonder businesses are using this powerful tool. With its endless reach and frequency, social media marketing brings the storefront to the homes and heads of its viewers.

What is Viral Marketing? - Definition, Techniques & Examples

8. What is Viral Marketing? - Definition, Techniques & Examples

This lesson discusses viral marketing and offers techniques that make a campaign go viral. Examples of effective viral marketing campaigns and messages are included.

Internet Marketing Challenges & Opportunities

9. Internet Marketing Challenges & Opportunities

The Internet presents a world wide web of opportunities for marketing but also a myriad of challenges. In this lesson, you'll learn more about the positives and negatives of taking your business online.

How to Leverage User-Generated Content in Internet Marketing

10. How to Leverage User-Generated Content in Internet Marketing

Consumers are increasingly relying on other users to help with decisions about purchases of goods and services. In this lesson, we will learn about user-generated content (UGC) and its role in Internet marketing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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