Ch 19: Marketing & the Global Economy

About This Chapter

Review our lessons to pick up information about the global economy and marketing. Gain knowledge about important aspects of communication in regards to marketing globally.

Marketing & the Global Economy - Chapter Summary

By using this chapter, you will get to see different aspects of international business. You'll analyze different trends that are currently having an impact on companies.

The chapter also discusses the culture of globalization, helping you review historical events and trends in the market. If you study each lesson in this chapter, you should be comfortable with:

  • Stating how businesses are affected by the global business environment
  • Understanding the importance of communication in global marketing and business
  • Identifying important components of Hofstede's cultural dimensions theory
  • Describing cultural trends in global business

Review all the lessons in this chapter, and then use the self-assessment quizzes to see what information you can remember. The video lessons feature tags that help you quickly move to certain parts in a video for review. You also have access to the instructors for both the text and video lessons. They will answer all of your questions in a way that's easy to understand.

6 Lessons in Chapter 19: Marketing & the Global Economy
Test your knowledge with a 30-question chapter practice test
Major Trends & Developments in International Business

1. Major Trends & Developments in International Business

Entire courses - even entire college degrees - exist to teach people the complexities of international business. While this lesson is just an introduction, it will discuss important trends that are shaping the world's economy.

How The Global Business Environment Affects Business: Explanation & Examples

2. How The Global Business Environment Affects Business: Explanation & Examples

The world is becoming smaller. As globalization continues, businesses will be presented with opportunities and face challenges. In this lesson, you'll learn about some of these challenges and see how businesses can meet them.

Communication in Global Business & Marketing

3. Communication in Global Business & Marketing

Do you want to learn more about communication and marketing in the global context? This lesson compares and contrasts various methods of communication that exist globally, and discusses how to apply them to business and marketing.

Growth of International Organizations: History, Events, and Trends

4. Growth of International Organizations: History, Events, and Trends

In this lesson, we explore the growth of international organizations since the 1990s, especially the proliferation of trade deals and the expanding reach of existing organizations like the UN, NATO, and the EU.

Globalization and Organizational Culture

5. Globalization and Organizational Culture

Culture influences almost every aspect of an organization. Globalization is one of the forces that influences organizational culture, and in this lesson we will talk about just how globalization impacts organizational culture.

Hofstede's Cultural Dimensions Theory

6. Hofstede's Cultural Dimensions Theory

Dimensions of culture are an important aspect of international business. Knowing how cultures view different aspects of business can help a manager navigate through the international business market.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.