Ch 8: Marketing with Social Media

About This Chapter

This chapter breaks down the forms and methods of marketing with social media. You'll find lessons within comparing social media marketing mediums, examining the role of social media in business, and more.

Marketing with Social Media - Chapter Summary

This chapter dissects various approaches to social media marketing. You'll review the qualities of successful marketing strategies within the social media realm while comparing forms of social media in a business context. By the end of the chapter you'll have bolstered your understanding of:

  • The application and purpose of social media and online communities
  • Mediums of Internet communication
  • Social media's role in business communication
  • Blogs, podcasts, and wikis
  • The pros and cons of employing electronic channels of communication
  • Social media marketing trends

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7 Lessons in Chapter 8: Marketing with Social Media
Test your knowledge with a 30-question chapter practice test
Social Media and Online Communities: Popularity, Use & Purpose

1. Social Media and Online Communities: Popularity, Use & Purpose

In this lesson, we explore the new and ever-changing environment of social media platforms, as well as detailing some of its uses and some of its purported dangers.

Internet Communication: Social Media, Email, Blog, & Chat

2. Internet Communication: Social Media, Email, Blog, & Chat

This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.

The Role of Social Media in Business Communication

3. The Role of Social Media in Business Communication

Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.

Blogs, Podcasts, and Wikis in Business Communication

4. Blogs, Podcasts, and Wikis in Business Communication

Business communication has drastically evolved in the last decade. In this lesson, we'll look at alternative uses of communication that help improve quality, public relations and internal employee relationships through the use of blogs, podcasts and wikis.

Using Electronic Channels of Communication: Strengths and Weaknesses

5. Using Electronic Channels of Communication: Strengths and Weaknesses

Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.

Trends in Social Media Marketing

6. Trends in Social Media Marketing

With about 74% of Internet users integrated into social media, it is no wonder businesses are using this powerful tool. With its endless reach and frequency, social media marketing brings the storefront to the homes and heads of its viewers.

Components of a Successful Social Media Strategy

7. Components of a Successful Social Media Strategy

Social media brings with it new possibilities for marketers. These avenues should be pursued with a dedicated strategy. This lesson will define marketing strategy, its social media component, and the essential parts of a social media strategy.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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