About This Chapter
Mass Communication Theories & Models - Chapter Summary
In this collection of lessons, you'll study mass communication theories and models at your own pace. Topics covered include the definition of mass communication, Lasswell's model of mass communication and the rise of communication society. Each lesson is accompanied by a multiple-choice quiz that highlights the key concepts from the lesson. We've ensured you can study this chapter at any time on your smartphone, tablet, laptop or computer. After completing these lessons, you should be able to:
- Outline the theories of mass communication
- Apply critical theory to mass communication
- Discuss Lasswell's model of mass communiction
- Detail the four functions of mass communication
- Explain the advancement of communication technology
1. What Is Mass Communication? - Definition & Theories
Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.
2. Lasswell's Model of Mass Communication
Harold Lasswell's model of mass communication was designed to focus on the goals of media propaganda. In this lesson, you'll learn more about his model and the five components that make it up.
3. Four Functions of Mass Communication
What do you use mass communications for? Education? Entertainment? Enlightenment? How about all three? In this lesson, you'll learn more about the four identified functions of mass communications, then and now.
4. The Rise of Communication Technology & Society
Today we are constantly connected with the world through a wide variety of communication devices. Learn how some of the latest technologies are changing our communication needs, and how we communicate. After you learn about them you can test your knowledge with a quiz!
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Other chapters within the Communications 106: Communication in the Digital Age course
- Introduction to Communication
- Mass Media & Communication
- Media Literacy Fundamentals
- Economics of Mass Media
- Digital Communication Tools
- Impact of Digital Communication
- Digital Media Regulation
- Print Media in the Digital Age
- Radio & Recording in the Digital Age
- Television & Movies in the Digital Age
- Video Games in the Digital Age