About This Chapter
Mass Communication Theories & Models - Chapter Summary
In this collection of lessons, you'll study mass communication theories and models at your own pace. Topics covered include the definition of mass communication, Lasswell's model of mass communication and the rise of communication society. Each lesson is accompanied by a multiple-choice quiz that highlights the key concepts from the lesson. We've ensured you can study this chapter at any time on your smartphone, tablet, laptop or computer. After completing these lessons, you should be able to:
- Outline the theories of mass communication
- Apply critical theory to mass communication
- Discuss Lasswell's model of mass communiction
- Detail the four functions of mass communication
- Explain the advancement of communication technology
1. What Is Mass Communication? - Definition & Theories
Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.
2. Lasswell's Model of Mass Communication
Harold Lasswell's model of mass communication was designed to focus on the goals of media propaganda. In this lesson, you'll learn more about his model and the five components that make it up.
3. Four Functions of Mass Communication
What do you use mass communications for? Education? Entertainment? Enlightenment? How about all three? In this lesson, you'll learn more about the four identified functions of mass communications, then and now.
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