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Ch 2: Mass Communication Theories & Models

About This Chapter

Use our chapter on mass communication models and theories to get caught up in class, study for a test or finish a challenging homework assignment. You can work through these lessons at your own pace and take the quiz accompanying with each lesson to ensure you've understood the material.

Mass Communication Theories & Models - Chapter Summary

In this collection of lessons, you'll study mass communication theories and models at your own pace. Topics covered include the definition of mass communication, Lasswell's model of mass communication and the rise of communication society. Each lesson is accompanied by a multiple-choice quiz that highlights the key concepts from the lesson. We've ensured you can study this chapter at any time on your smartphone, tablet, laptop or computer. After completing these lessons, you should be able to:

  • Outline the theories of mass communication
  • Apply critical theory to mass communication
  • Discuss Lasswell's model of mass communiction
  • Detail the four functions of mass communication
  • Explain the advancement of communication technology

5 Lessons in Chapter 2: Mass Communication Theories & Models
Test your knowledge with a 30-question chapter practice test
What Is Mass Communication? - Definition & Theories

1. What Is Mass Communication? - Definition & Theories

Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.

Lasswell's Model of Mass Communication

2. Lasswell's Model of Mass Communication

Harold Lasswell's model of mass communication was designed to focus on the goals of media propaganda. In this lesson, you'll learn more about his model and the five components that make it up.

Four Functions of Mass Communication

3. Four Functions of Mass Communication

What do you use mass communications for? Education? Entertainment? Enlightenment? How about all three? In this lesson, you'll learn more about the four identified functions of mass communications, then and now.

Practical Application: Four Functions of Mass Communication Infographic

4. Practical Application: Four Functions of Mass Communication Infographic

Mass communication is a powerful tool for conveying information of all types to people all over the world. It's important for communication professionals to keep these functions in mind as they shape their mass media messages.

The Rise of Communication Technology & Society

5. The Rise of Communication Technology & Society

Today we are constantly connected with the world through a wide variety of communication devices. Learn how some of the latest technologies are changing our communication needs, and how we communicate. After you learn about them you can test your knowledge with a quiz!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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