Ch 3: Mass Media & Communication

About This Chapter

Take a look at this online communications chapter to study the societal impact of modern mass media. The chapter is taught by expert instructors, and the lessons can be used for test preparation, homework help, tutoring or any other academic need.

Mass Media & Communication - Chapter Summary

In this chapter, you'll review a series of short and expertly taught lessons on the relationship between mass media and communication. Work through these lessons at your own pace to examine the effects of mass media on public opinion, modern society, public policy, political attitudes and much more. Following each lesson is a short quiz, and the chapter concludes with a multiple-choice exam that's designed to solidify your comprehension of the material. The chapter is accessible at any time of day or night, which helps you study whenever it's convenient. Completing this chapter can help you:

  • Compare types of mass media
  • Describe the characteristics of U.S. mass media during the 1950s
  • Define the concept of media convergence
  • Evaluate content, corporations and computers in terms of media convergence
  • Discuss the ways in which modern society is impacted by mass media
  • Evaluate common media effects
  • Interpret examples and approaches to mass media research
  • Tell how mass media reports can impact public opinion and policy
  • Recognize types of media biases and criticism
  • Understand how the public's political attitudes can be influenced by the media
  • Analyze several gender stereotypes that are portrayed in the media

12 Lessons in Chapter 3: Mass Media & Communication
Test your knowledge with a 30-question chapter practice test
What Is Mass Media? - Definition, Types, Influence & Examples

1. What Is Mass Media? - Definition, Types, Influence & Examples

Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.

Mass Media in the U.S. in the 1950s

2. Mass Media in the U.S. in the 1950s

The ways in which people got information changed dramatically during the 1950s. While no technology would be completely doomed, this lesson shows how the seeds were planted for a revolution in media in the decades to come.

What Is Media Convergence? - Definition & Explanation

3. What Is Media Convergence? - Definition & Explanation

Have you ever watched TV, surfed the internet, and texted a friend at the same time? Welcome to the world of convergence! In this lesson, you'll learn more about media convergence in all of its forms.

Three C's of Media Convergence: Content, Corporations & Computers

4. Three C's of Media Convergence: Content, Corporations & Computers

In this lesson, we discuss the concept of media convergence. After, you will be able to understand and identify the three C's of media convergence: content, corporations, and computers.

Impact of Mass Media on Modern Society

5. Impact of Mass Media on Modern Society

What types of mass media do you use for entertainment and to gather information? Learn how American media habits have changed and what this has meant for our society and culture.

Media Effects: Definition, Effects & Beliefs

6. Media Effects: Definition, Effects & Beliefs

How much are you really affected by what you see, hear, and read in the media? Learn about media effects and some different theories on just how much we are influenced by media.

What is Mass Media Research? - Definition & Examples

7. What is Mass Media Research? - Definition & Examples

In this lesson you will learn about mass media research and why it's important. You'll learn how all-encompassing mass media has become and the reasons that this research is performed.

Approaches to Mass Media Research

8. Approaches to Mass Media Research

This lesson describes mainstream approaches to mass media as well as the shift from mainstream to critical approaches. This is followed by an overview of critical approaches and cultural studies approaches to mass media research.

Influence of Media Reports on Public Policy and Opinion

9. Influence of Media Reports on Public Policy and Opinion

Whether a consumer, producer, or policymaker, everyone is impacted by information distributed through mass media. In this lesson, we are going to talk about media and economic decisions, and see how these interact.

Media Bias & Criticism: Definition, Types & Examples

10. Media Bias & Criticism: Definition, Types & Examples

Media bias occurs when a media outlet reports a news story in a partial or prejudiced manner. There are many different types of media bias. This lesson takes a look at the most common types of media bias.

Media's Influence on the Public's Political Attitudes

11. Media's Influence on the Public's Political Attitudes

Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.

Gender Stereotypes in the Media

12. Gender Stereotypes in the Media

Gender stereotypes, like those portrayed in the media, have a powerful influence on how we express ourselves and understand others. Through this lesson, you will learn how to define these stereotypes and explore some examples of how they shape our social lives.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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