Ch 2: Meaning & Impact of Visuals

About This Chapter

Assign this chapter to your design employees to help them review the impact and meaning of visuals. The chapter can function as a convenient professional development resource, and it contains short lessons and mini quizzes that can be accessed at any hour.

Meaning & Impact of Visuals - Chapter Summary

This professional development chapter is geared toward designers who are studying the applications of visual storytelling. As your employees work through the chapter's lessons, they'll review the meaning and impact of different types of visuals. They can also expect to learn strategies related to:

  • Connecting with an audience
  • Presenting data
  • Conveying emotional messages

The chapter is available online 24/7, which helps your employees study visual communication concepts at all possible times. We've also introduced short quizzes to help your employees check their understanding of the material.

How It Helps

  • Builds awareness: The chapter's lessons help your employees become aware of the functions and applications of visuals in design.
  • Offers useful visual media techniques: Your employees will learn take way strategies to help them present data and express emotional messages.
  • Improves visual communication skills: Employees who complete the chapter should be able to integrate the chapter's concepts into their visual communication skill sets.

Skills Covered

By the end of the chapter, your designers should be able to:

  • Apply a variety of strategies to find meaning in visual media
  • Use visuals to connect with audiences
  • Define the principles of emotions and emotional messages
  • Convey emotional messages with visual design
  • Present data through textual and visual graphics

5 Lessons in Chapter 2: Meaning & Impact of Visuals
Test your knowledge with a 30-question chapter practice test
Finding Meaning in Visual Media: Strategies & Examples

1. Finding Meaning in Visual Media: Strategies & Examples

You know how to read a book. But do you know how to 'read' a painting? In this lesson, you'll get some strategies for interpreting visual media like painting, sculpture, and photography.

Using Visuals to Connect to an Audience

2. Using Visuals to Connect to an Audience

This lesson is going to go over the fundamental ways you can use visuals to connect to an audience. We'll go over different types of visuals, when to use them, and what they help you accomplish.

Principles of Emotions & Emotional Messages

3. Principles of Emotions & Emotional Messages

Dealing with and communicating our emotions can be rather difficult. This lesson discusses some common obstacles to communication and presents some solutions, like the use of I-messages and empathy.

Conveying Emotional Messages in Visual Design

4. Conveying Emotional Messages in Visual Design

Emotions are some of the most influential forces on Earth, and visual imagery can promote one or more of these powerful feelings. This lesson details some specific design elements that have been scientifically proven to evoke a particular emotion.

Using Visuals to Present Data: Textual Graphics vs. Visual Graphics

5. Using Visuals to Present Data: Textual Graphics vs. Visual Graphics

Textual and visual graphics can aid in visually presenting data to a business audience. You must first identify the type of data you will be presenting and then decide whether it is details, patterns or relationships being communicated.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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