About This Chapter
Media and Advertising in Health Information
In this chapter, you will discover the laws and regulations that govern different types of media. Find out about different types of mass media, and ways that mass media messages affect both individual and community health.
Learn about different modes of advertising and how the choice of advertising media and marketing strategy impact the way that health concepts and principles are presented. As you progress through this chapter, you'll discover how social media can be used in the classroom to enhance health learning. At the end of this chapter, you should be able to:
- Identify rules for the media
- Explain the influence of the mass media's messages on health
- Describe different advertising and marketing strategies that can be used to present health principles and information
- Define social media and understand its role in the learning process
These concepts will be taught through short, absorbing video lessons that streamline learning. The videos are accompanied by self-assessment quizzes that check on your comprehension, and lesson transcripts. You'll find the key terms you need to know highlighted for you, and the jump feature in the timeline will quickly and easily take you to the exact spot in a video that you wish to review. All these materials have been compiled by instructors who are experts in their field.
1. Rules Governing the Media: Definition & Examples
The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.
2. Advertising Media Choices and Marketing Strategy
There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.
3. What Is Mass Media? - Definition, Types, Influence & Examples
Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.
4. Using Social Media in the Classroom
Social media has become second nature to today's learners, so why not use it in the classroom? This lesson provides an overview of social media and explains how it can be used to enhance student learning.
Earning College Credit
Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Other chapters within the ILTS Health Education (211): Test Practice and Study Guide course
- Overview of the Human Body
- Human Development
- Childhood Growth and Development
- Adolescent Growth and Development
- Adult Growth and Development
- Carbohydrates in Nutrition
- Lipids in Nutrition
- Protein in Nutrition
- Water as a Nutrient
- Minerals in Health & Nutrition
- Mineral Deficiency & Toxicity in the Body
- Vitamins in Nutrition
- Principles of Nutritional Health
- Substance Use, Abuse and Dependence
- Emotional and Mental Health
- Safety and Injury Prevention Strategies
- Physical Fitness Benefits
- Human Sexuality
- Family and Social Systems
- Dealing with Negative Social Behavior
- Public Health Emphasis
- Health Risk Factors
- Health Information Resources
- Health Care Delivery Systems
- Medical Emergency Care
- Health Education Programs
- Planning & Implementing Health Education Programs
- Evaluating Health Education Programs
- ILTS Health Education Flashcards