Ch 24: Media & Advertising in Health Information

About This Chapter

These video lessons teach you about the role of media and advertising in health information. Find out about mass media and social media and how they are utilized to present health information.

Media and Advertising in Health Information

In this chapter, you will discover the laws and regulations that govern different types of media. Find out about different types of mass media, and ways that mass media messages affect both individual and community health.

Learn about different modes of advertising and how the choice of advertising media and marketing strategy impact the way that health concepts and principles are presented. As you progress through this chapter, you'll discover how social media can be used in the classroom to enhance health learning. At the end of this chapter, you should be able to:

  • Identify rules for the media
  • Explain the influence of the mass media's messages on health
  • Describe different advertising and marketing strategies that can be used to present health principles and information
  • Define social media and understand its role in the learning process

These concepts will be taught through short, absorbing video lessons that streamline learning. The videos are accompanied by self-assessment quizzes that check on your comprehension, and lesson transcripts. You'll find the key terms you need to know highlighted for you, and the jump feature in the timeline will quickly and easily take you to the exact spot in a video that you wish to review. All these materials have been compiled by instructors who are experts in their field.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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