Ch 26: Media & Advertising of Health Information

About This Chapter

Learn more about advertising and marketing strategies for health information by watching brief and entertaining video lessons. A chapter exam closes out your study of this topic and confirms your understanding.

Media & Advertising of Health Information - Chapter Summary

Watch these video lessons to get an understanding of what advertising is and how it is used to promote products and services. Look at strategies that are used to market health concepts, including social media. Other lessons explore various types of persuasion, including subliminal messages. These lessons should prepare you to:

  • Explain the rules that govern the media and advertising
  • Identify the purpose and use of social media and online communities
  • Define advertising and give examples
  • Discuss the uses of social media in the classroom

Taught by experienced educators, these lessons offer a lighthearted look at important concepts. The self-assessment quiz at the end of each video lets you test your knowledge. If you need more help, you can contact our subject matter experts.

6 Lessons in Chapter 26: Media & Advertising of Health Information
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Rules Governing the Media: Definition & Examples

2. Rules Governing the Media: Definition & Examples

The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.

Subliminal Advertising: Definition, History & Examples

3. Subliminal Advertising: Definition, History & Examples

Can words flashed quickly on a screen make you want to purchase a product? Can a hidden image persuade you to spend your hard-earned cash on something you don't need? These questions surrounding subliminal advertising are discussed in this lesson.

Advertising Media Choices and Marketing Strategy

4. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, internet media, television and outdoor media.

Using Social Media in the Classroom

5. Using Social Media in the Classroom

Social media has become second nature to today's learners, so why not use it in the classroom? This lesson provides an overview of social media and explains how it can be used to enhance student learning.

Social Media and Online Communities: Popularity, Use & Purpose

6. Social Media and Online Communities: Popularity, Use & Purpose

In this lesson, we explore the new and ever-changing environment of social media platforms, as well as detailing some of its uses and some of its purported dangers.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support