Ch 25: Media & Advertising of Health Information

About This Chapter

Learn about advertising and marketing strategies for health information by watching brief and entertaining video lessons. A chapter exam closes out your study of this topic and confirms your understanding.

Media & Advertising of Health Information -- Chapter Summary

Watch these video lessons to get an understanding of what advertising is and how it is used to promote products and services. Learn about rules for media outlets. Look at strategies that could be used to market health concepts, including social media.

Other lessons explore various types of persuasion, including subliminal messages. You get information about perception as well. These lessons should prepare you to:

  • Give examples of effective advertising campaigns in different media
  • Look at laws that govern the media and advertising
  • Discuss methods of persuasion used in advertising
  • Devise marketing strategies for health concepts and principles
  • Explain how the same message can be interpreted differently by different people
  • State the advantages and disadvantages of promoting a product with social media

Taught by experienced educators, these lessons offer a lighthearted look at important concepts. The self-assessment quizzes at the end of each video let you test your knowledge. If you need more help, you can contact the instructor directly.

7 Lessons in Chapter 25: Media & Advertising of Health Information
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Rules Governing the Media: Definition & Examples

2. Rules Governing the Media: Definition & Examples

The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.

Subliminal Advertising: Definition, History & Examples

3. Subliminal Advertising: Definition, History & Examples

Can words flashed quickly on a screen make you want to purchase a product? Can a hidden image persuade you to spend your hard-earned cash on something you don't need? These questions surrounding subliminal advertising are discussed in this lesson.

Advertising Media Choices and Marketing Strategy

4. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

Using Social Media in the Classroom

5. Using Social Media in the Classroom

Social media has become second nature to today's learners, so why not use it in the classroom? This lesson provides an overview of social media and explains how it can be used to enhance student learning.

How Perception Influences the Communication Process

6. How Perception Influences the Communication Process

Perception's effect on the communication process is all about how the same message can be interpreted differently by different people. Distortions, such as stereotypes, projections and halo effects, all affect worker relationships and productivity.

Social Media and Online Communities: Popularity, Use & Purpose

7. Social Media and Online Communities: Popularity, Use & Purpose

In this lesson, we explore the new and ever-changing environment of social media platforms, as well as detailing some of its uses and some of its purported dangers.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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