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Ch 8: Media Planning & Analysis in Advertising

About This Chapter

Watch fun video lessons at home or on-the-go to get a comprehensive understanding of media planning and analysis in advertising. Reinforce your knowledge by taking short quizzes, and ensure you're able to take and pass an upcoming exam covering the subject.

Media Planning & Analysis in Advertising - Chapter Summary

If you love to learn in an online environment and want to enhance your comprehension of media planning and analysis in advertising, you've reached the right place! Explore entertaining lessons you can review as videos or full transcripts via any computer or mobile device. Ensure you have a good grasp of mass media, advertising, consumer buyer behavior and much more! Assess your knowledge with multiple-choice quizzes and a practice chapter exam. Taking these steps will ensure you're able to do the following:

  • Discuss the meaning and process of media planning
  • Define and identify types and influences of mass media
  • List the types of advertising media from which marketing managers can choose when developing a marketing strategy
  • Explain the role of social media in business communication
  • Identify and describe types of advertising
  • Describe the effects of advertising on consumer buyer behavior

6 Lessons in Chapter 8: Media Planning & Analysis in Advertising
Test your knowledge with a 30-question chapter practice test
What is Media Planning? - Definition, Process & Examples

1. What is Media Planning? - Definition, Process & Examples

There are so many types of media. Have you ever wondered how a company chooses? This lesson takes you through the process of media planning and looks at some examples.

What Is Mass Media? - Definition, Types, Influence & Examples

2. What Is Mass Media? - Definition, Types, Influence & Examples

Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.

Advertising Media Choices and Marketing Strategy

3. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

The Role of Social Media in Business Communication

4. The Role of Social Media in Business Communication

Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.

Types of Advertising: Institutional and Product Advertising

5. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

Effects of Advertising on Consumer Buying Behavior

6. Effects of Advertising on Consumer Buying Behavior

How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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