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Ch 23: MEGA Health: Media & Advertising

About This Chapter

The lessons in this chapter will help you prepare for the MEGA Health exam by reviewing information about the effects that health messages from media and advertising can have on consumers.

MEGA Health: Media & Advertising - Chapter Summary

Mass media and advertising can have a lasting effect on young minds, so it's important to understand how the media and advertisers can influence health behaviors. Let us help you review for questions about advertising and mass media such as those you may find on the MEGA Health exam. You'll examine:

  • Media regulation
  • Advertising platforms and strategy
  • Mass media
  • Subliminal and product advertising
  • Advertising abuses and stealth advertising
  • Mixed health messages in the media

The lessons in this chapter have been specially developed to provide you with several methods for learning. There are videos to help illustrate the material. Transcripts of the videos are included for text-based learning. You can take a self-assessment quiz at the end of each lesson to apply what you've learned and see how questions may appear on the exam.

8 Lessons in Chapter 23: MEGA Health: Media & Advertising
Test your knowledge with a 30-question chapter practice test
Rules Governing the Media: Definition & Examples

1. Rules Governing the Media: Definition & Examples

The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.

Advertising Media Choices and Marketing Strategy

2. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

What Is Mass Media? - Definition, Types, Influence & Examples

3. What Is Mass Media? - Definition, Types, Influence & Examples

Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.

Subliminal Advertising: Definition, History & Examples

4. Subliminal Advertising: Definition, History & Examples

Can words flashed quickly on a screen make you want to purchase a product? Can a hidden image persuade you to spend your hard-earned cash on something you don't need? These questions surrounding subliminal advertising are discussed in this lesson.

What Is Product Advertising? - Definition, Methods & Examples

5. What Is Product Advertising? - Definition, Methods & Examples

Product advertising is more than just a commercial or an ad in a magazine. In this lesson, you'll learn about product advertising and the various methods used to advertise products through some examples. A short quiz follows.

Advertising Abuses & Regulation

6. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Stealth Advertising: Definition & Examples

7. Stealth Advertising: Definition & Examples

Not all advertising is clearly on a consumer's radar screen. Just like covert military operations, some companies engage in stealth advertising campaigns. In this lesson, you'll learn about stealth advertising. You'll also have a chance to take a short quiz.

The Media's Mixed Messages About Health

8. The Media's Mixed Messages About Health

In this lesson you'll be analyzing the media's mixed messages when it comes to health. We'll specifically get into messages around body image, sexuality, drug use, and violence. By the end of the lesson you'll have strategies to identify and analyze these types of advertisements.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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