Ch 1: MEGA Marketing: Basic Concepts

About This Chapter

Use our video lessons and self-assessment quizzes to enhance your knowledge of general marketing principles and practices. This review can help you answer these types of questions on the Missouri Educator Gateway Assessments (MEGA) Marketing exam.

MEGA Marketing: Basic Concepts - Chapter Summary

The lessons found in this chapter provide you with the opportunity to reinforce your current knowledge of or learn new facts about marketing concepts. You will study definitions of terms and basic marketing processes. Once you have firmly grasped this material, you should correctly answer relevant questions on the MEGA Marketing exam such as:

  • Identifying the four elements of marketing
  • Explaining the orientation processes of marketing, sales, production and societal marketing
  • Differentiating between sales-oriented and market-oriented companies
  • Summarizing types of marketing philosophies

Video lessons use examples and display illustration to make learning the material fun. The accompanying lessons allow you to assess what you have learned in each lesson and provide the ability to recognize which parts you will need to further review before you are prepared for the MEGA Marketing exam.

MEGA Marketing: Basic Concepts Chapter Objectives

The Basic Concepts chapter can help lay the groundwork for other chapters in the marketing course by providing an overview of marketing practices and responsibilities. The first domain of the MEGA Marketing exam addresses core marketing principles, with an entire competency area devoted to marketing concepts. This domain represents 36% of the entire exam, which is computer-based and contains 100 multiple choice questions.

Missouri teachers take MEGA exams to demonstrate proficiency in general education as well as specific content areas. The MEGA Marketing exam is administered to secondary school teachers. A passing score of 220 is required for this exam.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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