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Ch 9: MEGA Marketing: Business Plans

About This Chapter

Develop a deeper understanding of the importance of business planning on marketing strategies and development. This knowledge will be relevant when you are taking the Missouri Educator Gateway Assessments (MEGA) Marketing exam.

MEGA Marketing: Business Plans - Chapter Summary

Use the lessons in this chapter to enhance your current knowledge of or learn new facts about business organization practices that have a direct impact on marketing. These lessons convey information about the relationship between a business' goals and objectives and its marketing plans. Once you have established a solid understanding of these concepts, you should have the ability to demonstrate the following that will help you correctly answer questions on the MEGA Marketing exam:

  • Explaining why a business plan is important
  • Describing the use of goal-setting in business plans
  • Identifying the characteristics of an effective mission statement
  • Discussing the importance of operational planning in the management process

Easy-to-follow lessons employ examples and illustrations to support the narrative text, making the material fun and engaging. Self-assessment quizzes help you determine your proficiency in this area and your readiness in taking the MEGA Marketing exam.

MEGA Marketing: Business Plans - Chapter Objectives

The Business Plans chapter allows you to reinforce your understanding of general business and management practices that impact effective marketing plans. You will find questions about these topics in the understanding core concepts of business and entrepreneurship area of the first domain of the MEGA Marketing exam, which addresses core marketing principles. This domain accounts for 36% of the entire computer-based exam, which consists of 100 multiple-choice questions.

MEGA exams are teacher certification exams used in the state of Missouri to measure the instructional capabilities and knowledge of pre-K- 12 educators in specific content areas. The Marketing exam is administered to secondary school teachers seeking certification in this content area. A score of 220 is required to pass this exam.

5 Lessons in Chapter 9: MEGA Marketing: Business Plans
Test your knowledge with a 30-question chapter practice test
How to Write a Business Plan

1. How to Write a Business Plan

Staring a new business can be both exhilarating and intimidating. As with most things in life, having a plan tends to lead to better outcomes. In this lesson, you'll learn the basics of writing a business plan for a new start-up.

Why Are Business Plans Important?

2. Why Are Business Plans Important?

In this lesson, we'll define a business plan, talk about why a business plan is important, and explore its major components. We'll also discuss what information is useful to external and internal users.

What Are Business Goals? - Definition & Examples

3. What Are Business Goals? - Definition & Examples

Goals are used to help a business grow and achieve its objectives. They can be used to foster teamwork and help the business describe what it wants to accomplish. Setting goals is an important part of any business plan.

Business Plans: How to Develop a Business Mission Statement

4. Business Plans: How to Develop a Business Mission Statement

Companies must develop an effective business mission statement in order to have an effective foundation for their marketing plan. This lesson explains what a mission statement is and the characteristics of a good business mission statement.

What Are Operational Plans for a Business? - Definition, Types & Examples

5. What Are Operational Plans for a Business? - Definition, Types & Examples

In this lesson, you will learn about the purposes and content of operational plans. We also will define their place within the overall management planning process.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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