About This Chapter
MEGA Marketing: Channel Management - Chapter Summary
In these lessons our professional instructors will help you improve your understanding of how goods and services get from the producer to the consumer, or marketing channels. Follow along with our instructors to prepare for questions on the Missouri Education Gateway Assessments (MEGA) Marketing exam about:
- Marketing channels and the process of getting products to consumers
- Marketing channels for services
- Difference between non-profit marketing and for-profit marketing
- Elements and goals of supply chains
- Aspects of supply chain management
- Roles of channel intermediaries
- Marketing logistics and resolving conflict in marketing channels
If you are tight on time and have access to an internet-ready mobile device or a computer, watch these lessons at your own convenience. To reinforce your retention of the information presented in these lessons, read the lesson transcripts. After you've watch a lesson video and read its lesson transcript, test your understanding of the material with the lesson quiz, and then reinforce your understanding of the material you don't understand with the video tags.
MEGA Marketing: Channel Management Objectives
Missouri uses the MEGA Marketing exam to ensure that its high school marketing teachers understand the principles and functions of marketing. On test day, you will be asked to complete 100 multiple-choice questions in a two-hour testing session. Thirty-six percent of these questions will assess your understanding of marketing functions, including the role of channel management in marketing.
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Members in Marketing: Definition & Overview
How do products get from a business to you? If you were to develop a product of your own, how would you distribute it to consumers? This lesson is designed to help you understand those options. After the lesson, you can test your knowledge with a quiz!
3. How Non-Profit Marketing Differs from For-Profit Marketing
For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.
4. Supply Chain Management: Elements & Goals
Supply chains and their efficient management may mean the difference between success and failure for a business. In this lesson, you'll learn about the elements of the supply chain and the key goals businesses seek in managing their supply chains.
5. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
6. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
7. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
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Other chapters within the MEGA Marketing: Practice & Study Guide course
- MEGA Marketing: Basic Concepts
- MEGA Marketing: Communication Methods & Functions
- MEGA Marketing: Environments & Strategies
- MEGA Marketing: Ethics & Public Relations
- MEGA Marketing: The Business Cycle
- MEGA Marketing: Market System Economics & Politics
- MEGA Marketing: Economic Growth & Indicators
- MEGA Marketing: Business Ownership
- MEGA Marketing: Business Plans
- MEGA Marketing: Functions of Management
- MEGA Marketing: Principles of Financial Management
- MEGA Marketing: Business Calculation Basics
- MEGA Marketing: Interpreting Data & Graphs
- MEGA Marketing: Graphing & Evaluating Equations & Functions
- MEGA Marketing: Quadratic Equations & Functions
- MEGA Marketing: Probability & Statistics for Business
- MEGA Marketing: Depreciation & Salvage Values
- MEGA Marketing: Interest & Purchases
- MEGA Marketing: Financial Analysis Calculations
- MEGA Marketing: Product Development & Retailing
- MEGA Marketing: Services Marketing
- MEGA Marketing: The Marketing Mix & Promotional Strategies
- MEGA Marketing: Consumer Protection Laws
- MEGA Marketing: Selling & Pricing Strategy
- MEGA Marketing: Segmentation & Product Marketing
- MEGA Marketing: Competitive Advantage
- MEGA Marketing: Consumer Decision Making
- MEGA Marketing: International Marketplace
- MEGA Marketing: Research & Data Applications
- MEGA Marketing: Computer Literacy
- MEGA Marketing: Careers in Marketing
- MEGA Marketing Flashcards