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Ch 2: MEGA Marketing: Communication Methods & Functions

About This Chapter

Learn about communication methods and functions in preparation for the MEGA Marketing exam. Use these video lessons and self-assessment quizzes to learn everything you need to know about communication to be successful on the exam.

MEGA Marketing: Communication Methods & Functions- Chapter Summary

The lessons in this chapter cover types of communication and their functions, including cross-cultural communication, technology's impact on marketing, and consumer communication. Functions of communication, nondiscriminatory language, and communication in business are also discussed. By the end of this chapter, you should be familiar with:

  • Cross-cultural communication in marketing
  • The consumer communication process
  • Functions of communication
  • Methods of communication in business
  • Persuasive business communication
  • Cultural perceptions of communications in business

Short, engaging video lessons thoroughly explain each concept, and self-assessment quizzes test your understanding and retention of the material. You can revisit key moments from the videos using the jump feature, and track your progress through the course by visiting your Dashboard.

Communication Methods and Functions - Chapter Objectives

The Missouri Educator Gateway Assessments were designed to demonstrate competency in various subject areas, in compliance with Missouri teacher licensing requirements. The Marketing exam is comprised of three components: core marketing principles, marketing functions, and global marketing and research. The content in this Communication Methods and Functions chapter of the study guide covers material that is tested in the core marketing principles section, which comprises about 36% of the entire exam. The questions on the exam are multiple-choice, and the test is administered via computer.

14 Lessons in Chapter 2: MEGA Marketing: Communication Methods & Functions
Test your knowledge with a 30-question chapter practice test
What is Communication? - Definition & Importance

1. What is Communication? - Definition & Importance

Any task or transaction that requires more than one person can only be successfully completed with communication. In this lesson, you'll learn what communication is, types of communication and the importance of communication.

Technology's Impact on Marketing and Marketers

2. Technology's Impact on Marketing and Marketers

How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.

Promotion and the Consumer Communication Process

3. Promotion and the Consumer Communication Process

The marketing communication process' sole purpose is to translate the promotional message effectively to the end consumer. The communication process contains multiple components that must be planned and produced with a message that connects with the target market.

What are the Functions of Communication? - Definition & Examples

4. What are the Functions of Communication? - Definition & Examples

The functions of communication in an organization are to inform, persuade, and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance.

Cross-Cultural Communication: Definition, Strategies & Examples

5. Cross-Cultural Communication: Definition, Strategies & Examples

Cross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. It is important for employees to understand the factors that are part of an effective, diverse workforce.

Using Nondiscriminatory Language in Business Communication

6. Using Nondiscriminatory Language in Business Communication

In this lesson, you'll learn the importance of avoiding discriminatory language in business communication. We will look at why it is essential to use the correct word choices when discussing gender, age, disability, ethnicity and sexual orientation.

Method of Communication in Business: Different Types, Overview

7. Method of Communication in Business: Different Types, Overview

Learn the different types of communication in business and the advantages and disadvantages of each. Find out which types work best in different scenarios and why mastering more than one type is important.

Persuasive Messages in the Workplace: Definitions & Types

8. Persuasive Messages in the Workplace: Definitions & Types

In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.

Persuasive Strategies in Business Communication

9. Persuasive Strategies in Business Communication

In today's business workplace, there is a need for individuals to be able to write effective persuasive messages in order to gain a support for action. There are three specific persuasive strategies that individuals can utilize in the workplace.

Legal and Ethical Concerns of Persuasive Messages

10. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Cultural Perceptions of Communication in Organizations: Low Context and High Context

11. Cultural Perceptions of Communication in Organizations: Low Context and High Context

Cultures have different perspectives regarding how to communicate. That doesn't necessarily mean words or phrases but the format or structure to that communication. Some are specific and pointed while others believe there is an inherent understanding present. We will discuss this issue here.

Assessing the Reliability and Validity of Sources

12. Assessing the Reliability and Validity of Sources

In the business world, any research material must have support that can provide validity and reliability. The support must be credible and have documentation to show that it is well-researched, professional, peer-reviewed and recent.

Communicating in Different Languages: Dealing with Interpreters and Jargon

13. Communicating in Different Languages: Dealing with Interpreters and Jargon

Communicating effectively in different languages as part of a business environment revolves around eliminating jargon and utilizing interpreters for message delivery.

The Importance of Using Precise Language in Writing

14. The Importance of Using Precise Language in Writing

The simple tips in this lesson will help your writing come to life. Learn how to choose particular nouns and verbs that are active or that show precise states of being, perfect modifiers, and, as an added bonus, a very powerful writing tool: similes.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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