Ch 27: MEGA Marketing: Competitive Advantage

About This Chapter

This unique chapter covers a lot of details about competitive advantages. Use our lessons, quizzes and other study aids to prepare for these types of questions on the MEGA Marketing exam.

MEGA Marketing: Competitive Advantage - Chapter Summary

The content that is in this chapter goes over competitive advantages and methods for acquiring them. You will also cover the following topics:

  • Importance of strategic marketing
  • SWOT Analysis
  • Types of competitive advantages
  • Target marketing strategies
  • Identifying strategic alternatives to marketing

Discovering new information or reviewing old material about competitive advantages is made easy when you look through the lessons in this chapter. Each lesson is followed by a short multiple-choice quiz, and you can ask questions of the instructors if you need more help.

MEGA Marketing: Competitive Advantage Chapter Objectives

Taking the MEGA Marketing test is one of Missouri's requirements for certification to teach the subject. You can expect to find the information covered in this chapter under the global marketing and research portion of the exam, which makes up 28% of the test. You will be asked to answer multiple-choice questions on the exam. Different marketing principles will be covered in the lessons in this chapter, giving you an accurate idea of what you are going to be tested on.

5 Lessons in Chapter 27: MEGA Marketing: Competitive Advantage
Test your knowledge with a 30-question chapter practice test
Competitive Advantage: The Importance of Strategic Marketing

1. Competitive Advantage: The Importance of Strategic Marketing

Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.

What is SWOT: Situation Analysis in Marketing

2. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

3. Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

Companies need that special something to draw in new customers and keep them coming back. Learn about competitive advantage and the different ways a company can have it.

How to Identify Strategic Alternatives in Marketing

4. How to Identify Strategic Alternatives in Marketing

Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.

Target Market Strategies for Successful Business

5. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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