Ch 31: MEGA Marketing: Computer Literacy

About This Chapter

This chapter on Computer Literacy is a great way to prepare for the related section of the MEGA Marketing exam, with lessons designed to hit on all the topics connected to this subject that you can expect to encounter on the test.

MEGA Marketing: Computer Literacy - Chapter Summary

The lessons in this chapter go in-depth on computer functioning, operations, software and networking, providing a detailed yet simple-to-follow review of these complex topics. Using this chapter to prepare for the exam will arm you with a bolstered knowledge of the related subject matter going into the test. By the end of this chapter, you'll have improved your understanding of:

  • Components of computer and telecommunications systems
  • Telecommunications hardware
  • Computer operating systems
  • OS functions
  • Application software
  • Microsoft Office and Open Office
  • Presentation, database, and spreadsheet software
  • The internet and communication standards
  • Computer networks and distributed processing
  • Communication and wireless computing devices

With our easy-to-navigate online setup, you'll be able to see your progress through the chapter, easily click back to different lessons and even jump to certain points within each lesson using the timeline feature. Each lesson includes a self-check quiz where you'll be able to measure your understanding of the topic and readiness for the exam. If at any point you can't find an answer you're looking for in the chapter material, professional instructors are available for your questions.

MEGA Marketing: Ethics and Public Relations Chapter Objectives

The MEGA Marketing exam is used as a tool to measure your marketing content and pedagogical knowledge. It is composed of 100 multiple-choice questions that you'll have up to two hours to complete. The test is taken on a computer, with a passing score of 220 or above. Studying with this chapter will help you prepare the for global marketing and research section of the exam, which includes a portion of questions dedicated to the use of technology in marketing information management. In total, this part of the exam will comprise 28% of your final exam score, and preparing with this chapter will play an important role in solidifying your ability to ace it.

14 Lessons in Chapter 31: MEGA Marketing: Computer Literacy
Test your knowledge with a 30-question chapter practice test
Computer System Components: Computer Parts & Functions

1. Computer System Components: Computer Parts & Functions

Are you ready to buy a computer? Let's take a trip through the components of a computer for some advice. We'll learn about the motherboard, memory, storage, connectivity and peripherals.

The Components of a Telecommunications System

2. The Components of a Telecommunications System

Telecommunication is communication at a distance using electrical signals or electromagnetic waves. Learn about the components and properties of telecommunication systems.

Telecommunications Hardware: Routers, Modems, Switches, Bridges, and Gateways

3. Telecommunications Hardware: Routers, Modems, Switches, Bridges, and Gateways

Building a computer network requires specialized hardware. Learn about transmission media and the variety of hardware devices needed for a computer network.

Computer Operating Systems: Managing Hardware and Software Resources

4. Computer Operating Systems: Managing Hardware and Software Resources

This lesson will introduce you to computer operating systems and help you figure out the difference between application and operating system software. Also, we will learn the difference between a desktop and wallpaper.

OS Functions: Security, System Management, Communication and Hardware & Software Services

5. OS Functions: Security, System Management, Communication and Hardware & Software Services

The operating system (or OS ) is the brain of a computer and manages its functions, including systems management/monitoring, communication/networking services management, security services management, and hardware/software services management.

Application Software for Personal, Enterprise & Workgroup Objectives

6. Application Software for Personal, Enterprise & Workgroup Objectives

Application software is a computer program to carry out a specific task. Learn about the different types of applications at the individual, workgroup and enterprise level.

Microsoft Office and Open Office: Office Suite Applications

7. Microsoft Office and Open Office: Office Suite Applications

Office suite software is a collection of commonly used applications. It typically includes word processing, spreadsheet, presentation and database software. Learn how these applications work together to increase productivity in this video lesson.

Presentation Software & Graphic Suites: Purpose & Examples

8. Presentation Software & Graphic Suites: Purpose & Examples

To make an impact on your audience, you not only need a strong message, you also need strong visuals. Learn how presentation and illustration software helps you make an impact when showing your work.

Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

9. Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

Spreadsheet software and database software are both used to organize and manipulate data. Each application has its own unique strengths. Learn about the functionality of both types of software.

Workgroup Application Software for Business Teams

10. Workgroup Application Software for Business Teams

Many activities in organizations are carried out by workgroups. Learn about specialized workgroup software that makes it easier for members to communicate and collaborate more effectively in this video lesson.

World Wide Web: How the Web Works

11. World Wide Web: How the Web Works

In this lesson, an overview of the World Wide Web is discussed, including its development and operation. The various technologies that enable the Web to work are also described. Topics include Web browsers, hypertext markup language, hypertext transfer protocol, hyperlink and FTP.

Internet Connectivity and Communication Standards

12. Internet Connectivity and Communication Standards

This lesson explores the network protocols that aid in data communication. It also discusses networking standards (formal and de facto) and introduces some of the organizations that are involved in establishing these networking standards.

Computer Networks and Distributed Processing: PAN, LAN, WAN, MAN

13. Computer Networks and Distributed Processing: PAN, LAN, WAN, MAN

Computer networks can vary in size from a handful of devices within a single room to millions of devices spread across the entire globe. Learn about the different types of networks.

Communication & Wireless Computing Devices: GPS, PDA, Cellular & Satellite

14. Communication & Wireless Computing Devices: GPS, PDA, Cellular & Satellite

A large number of different devices use wireless communications networks. Learn about the different types of devices and which communication signals they use.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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