Ch 28: MEGA Marketing: Consumer Decision Making

About This Chapter

Complete the lessons and assessments of this chapter to prepare for exam questions on the MEGA Marketing exam regarding the consumer decision-making process, different factors that affect consumer behavior and some of the theories about consumer behavior.

MEGA Marketing: Consumer Decision Making - Chapter Summary

Watch these lesson videos to review the different factors that affect consumer behavior and the theories used to explain consumer behavior. Each lesson video is taught by one of our expert instructors and is mobile device compatible so that you may have an effective and versatile way to review:

  • The processes of consumer decision making
  • Effects of brand familiarity and advertising on consumer behavior
  • Use of consumer behavior theory in marketing strategies
  • Role of consumer psychology in understanding consumer behavior
  • Different types of consumer buying decisions
  • Brand recognition and brand preference
  • Brand repositioning and how companies can reposition them selves in a market
  • Customer integration in marketing operations

In addition to watching these lesson videos, reinforce your retention of the material presented in these lessons by reading the lesson transcripts. To see how well you retained the information from these lessons, take the lesson quizzes that accompany them. Then use the video tags from your quiz results to return to and study the sections of the lessons that discuss the topics you don't understand.

MEGA Marketing: Consumer Decision Making Objectives

One of the exams used to certify future Missouri high school marketing teachers is the Missouri Education Gateway Assessments (MEGA) Marketing exam. Individuals who take this computer-based exam are asked to complete 100 multiple-choice questions in a two-hour testing session. Of the topics you will see on this exam, 36% will belong to the content domain of Core Marketing Principles, which may include some questions on customer behavior.

12 Lessons in Chapter 28: MEGA Marketing: Consumer Decision Making
Test your knowledge with a 30-question chapter practice test
Understanding the Consumer Decision-Making Process: A Marketing Must

1. Understanding the Consumer Decision-Making Process: A Marketing Must

In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.

Effects of Advertising on Consumer Buying Behavior

2. Effects of Advertising on Consumer Buying Behavior

How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.

Consumer Behavior Theory and Marketing Strategy

3. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

Consumer Psychology and the Purchase Process

4. Consumer Psychology and the Purchase Process

Basic psychology concepts like learning, memory and conditioning can play a big role in dictating what we decide to buy. Watch this video to see how they work together.

Brand Familiarity and the Purchase Process

5. Brand Familiarity and the Purchase Process

The brand of a product is like its personality. In this lesson, we'll discuss the different levels of brand familiarity and how they can impact the decision making process.

Cognitive Dissonance & Post-Purchase Process

6. Cognitive Dissonance & Post-Purchase Process

Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

7. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Brand Preference: Definition & Explanation

8. Brand Preference: Definition & Explanation

In this lesson, we'll be looking at brand preference, which is when we choose to use a specific company's product or service over other equal choices. Test your knowledge after the lesson with a quiz.

Brand Recognition in Marketing: Definition & Explanation

9. Brand Recognition in Marketing: Definition & Explanation

Brand recognition is a major goal of marketing. In this lesson, you'll learn about what brand recognition is and some of its related concepts. You'll also have a chance to take a short quiz after the lesson to reinforce your knowledge.

Brand Repositioning: Definition, Strategies & Examples

10. Brand Repositioning: Definition, Strategies & Examples

Is your company stuck in a rut? Are sales declining? It may be time for a change - a big change. This lesson reviews strategies a company can use to reposition itself in the marketplace and how to successfully implement them.

Influences on Consumer Buying Decisions: Cultures, Values & More

11. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Customer Integration: Definition & Overview

12. Customer Integration: Definition & Overview

This lesson discusses customer integration as a method of reducing human resource costs, and simplifying the distribution process for both the business and the customer.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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