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Ch 3: MEGA Marketing: Environments & Strategies

About This Chapter

This chapter on Environments and Strategies can help you prepare for the related questions that you'll encounter on the MEGA Marketing exam. Simple-to-navigate video lessons will take you through each topic on the subject that you'll want to be familiar with going into the test.

MEGA Marketing: Environments and Strategies - Chapter Summary

The lessons in this chapter cover various aspects of marketing under the consideration of environmental factors as well as several marketing terms and approaches. Studying with this chapter can help you to ensure a firm grasp of these topics. The video lessons in this chapter will provide a detailed yet time-efficient review of:

  • Influences of environment on marketing strategy
  • Social factors in marketing
  • Consumer and industry reaction to the market and economy
  • Foreign and domestic business competition
  • Cognitive dissonance in marketing
  • Evoked set
  • Brick-and-mortar store
  • Cash cow and co-branding
  • Cause-related marketing

You'll be able to repeat or skip to different key points within the video using the timeline feature, allowing you to focus on the parts of the chapter where you feel you need extra review. Our professional instructors are available for your questions if you're not finding your answer within the lesson. At the end of each lesson you'll find a practice quiz where you can assess your progress and understanding, and you can re-take the quizzes until you feel confident that you're ready to move on. The quizzes will also help you prepare for the types of questions you'll see on the MEGA marketing exam.

MEGA Marketing: Environment and Strategies Chapter Objectives

The MEGA marketing exam is a computer-based test comprised of 100 multiple-choice questions, to be completed in two hours or less. A passing score on the exam is 220. This chapter will most help you prepare for the marketing functions portion of the exam, which in total makes up approximately 36% of your test score. Studying with this chapter will play a big part in ensuring that you understand all the strategies, factors and terms you'll encounter on the test.

10 Lessons in Chapter 3: MEGA Marketing: Environments & Strategies
Test your knowledge with a 30-question chapter practice test
Marketing Environment: External Influences on Marketing Strategy

1. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Attitudes, Values & Belief: Social Factors in Marketing

2. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Consumer and Industry Reaction to the Market and Economy

3. Consumer and Industry Reaction to the Market and Economy

Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Foreign and Domestic Business Competition: Definition and Regulations

4. Foreign and Domestic Business Competition: Definition and Regulations

Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Cognitive Dissonance in Marketing: Definition & Examples

5. Cognitive Dissonance in Marketing: Definition & Examples

Marketers capitalize on cognitive dissonance by framing their advertising in such a way that the easiest and most-obvious solution to reduce the dissonance induced is to buy the product.

Evoked Set in Marketing: Definition & Explanation

6. Evoked Set in Marketing: Definition & Explanation

Marketers want their brand to be part of an evoked set. This is the group of brands most likely to be purchased. It's narrowed down from a total set to an awareness set and then an evoked set. Learn more in this lesson about an evoked set.

Brick-And-Mortar Store: Definition & Marketing Strategies

7. Brick-And-Mortar Store: Definition & Marketing Strategies

Learn about the description of a brick-and-mortar store as well as its methods of selling and consumer outreach. Explore the benefits of the brick-and-mortar approach and make relevant comparisons with other selling methods.

Cash Cow in Marketing: Definition, Matrix & Examples

8. Cash Cow in Marketing: Definition, Matrix & Examples

A cash cow is a part of portfolio analysis in marketing. In this lesson, you'll learn what portfolio analysis is and how to pinpoint cash cows in your business.

Cause-Related Marketing: Example Campaigns & Definition

9. Cause-Related Marketing: Example Campaigns & Definition

Sometimes businesses join with social causes for mutual benefit. In this lesson, you'll learn about cause-related marketing. A short quiz follows the lesson to give you a chance to reinforce your knowledge.

Co-Branding: Definition, Strategies & Example

10. Co-Branding: Definition, Strategies & Example

Co-branding has been gaining a lot of steam as a marketing strategy to increase sales. But what do we mean when we say 'co-branding,' and how does it apply in the business world today? Let's take a closer look in the lesson below.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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