Ch 10: MEGA Marketing: Functions of Management

About This Chapter

Learn about the functions of management, including planning, organizing, leading and controlling. Prepare for the MEGA Marketing exam with these video lessons and self-assessment quizzes.

MEGA Marketing: Functions of Management- Chapter Summary

This chapter explores the four main functions of management: planning, organizing, leading, and controlling. Types of planning, business environments, and managerial functions in international organizations are also discussed. By the end of this chapter, you should be familiar with:

  • Types of planning
  • Business environments
  • The four functions of management: planning, organizing, leading, controlling
  • Managerial functions in the international organization

Instructors walk you through each concept using short, engaging video lessons. You can rewatch key moments from the video lessons using the jump feature under the Timeline tab. Self-assessment quizzes ensure understanding and retention of the material presented.

Functions of Management - Chapter Objectives

In Missouri, passing the MEGA Marketing exam is one of the requirements for certification to teach the subject. The Marketing exam covers topics including the principles and functions of marketing as well as global marketing and research. Questions on the material in the chapter are covered in the part of the exam that looks at core marketing principles. This part makes up 36% of the entire exam. All 100 questions on this computer-based exam are multiple-choice.

8 Lessons in Chapter 10: MEGA Marketing: Functions of Management
Test your knowledge with a 30-question chapter practice test
Types of Planning: Strategic, Tactical, Operational & Contingency Planning

1. Types of Planning: Strategic, Tactical, Operational & Contingency Planning

This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning. Terms, such as single-use plans, continuing plans, policy, procedure and rule, will also be defined.

Business Environments & the Four Functions of Management

2. Business Environments & the Four Functions of Management

The business environment and the forces that push against it are something every manager must deal with and learn to work with. In this lesson, we will detail the four key functions of management and review how different forces present in the business environment impact these four key funtions

Four Functions of Management: Planning, Organizing, Leading & Controlling

3. Four Functions of Management: Planning, Organizing, Leading & Controlling

A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.

Planning as a Function of Management

4. Planning as a Function of Management

In this lesson, you will learn the role of planning as a function of management. Discover the advantages of and barriers to planning, and how it is used to achieve organizational goals.

Organizing as a Function of Management

5. Organizing as a Function of Management

Once a plan is in place, a manager must put it into action. This lesson explains the role of organizing as a function of management as well as its relationship with planning.

Leading as a Function of Management

6. Leading as a Function of Management

This lesson teaches you about leading as a function of management by examining the surprising similarities between two very different leadership scenarios: leadership at war and leadership in the workplace.

Controlling as a Function of Management

7. Controlling as a Function of Management

In this lesson, we will explore the role of controlling as a function of management and its use of various control mechanisms to reach organizational goals.

Managerial Functions in the International Organization

8. Managerial Functions in the International Organization

Every manager focuses on five different aspects of management. These aspects are common knowledge and when used together, they help to create an effective manager. This lesson will address those areas and integrate them into international business.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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