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Ch 29: MEGA Marketing: International Marketplace

About This Chapter

Explore topics about the international marketplace by utilizing this chapter we have put together for you. It was created to help you review marketing materials, getting you ready for the MEGA Marketing exam.

MEGA Marketing: International Marketplace - Chapter Summary

Going through the lessons gives you the ability to review characteristics of the international marketplace. The following topics will also be addressed:

  • The importance of global marketing strategy
  • Breaking into foreign markets
  • The international economic environment
  • International trade regulations
  • International marketing mix
  • International external marketing

You can review international marketing topics and strategies by going through all of the lessons and quizzes in this chapter. You study these short lessons whenever you have a few minutes to spare, watching on a computer or mobile device.

MEGA Marketing: International Marketplace Chapter Objectives

The MEGA Marketing exam is designed to help students meet requirements for teacher certification in Missouri. You can review different marketing topics in this chapter, which are part of the global marketing and research section of the exam. This section makes up 28% of the entire test. All of the questions are multiple-choice. Our lessons and quizzes are geared towards helping you review material that you will see on the test, so you can perform at your best.

8 Lessons in Chapter 29: MEGA Marketing: International Marketplace
Test your knowledge with a 30-question chapter practice test
International Marketing: The Importance of Global Marketing Strategy

1. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

International Economic Environment in Marketing: Definition & Factors

2. International Economic Environment in Marketing: Definition & Factors

In this lesson, we'll discuss the global economic environment while learning how it can affect international business operations. We'll also take a look at the business cycle.

Breaking Into Foreign Markets: International Marketing Strategies

3. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

International Trade Regulations & Restrictions

4. International Trade Regulations & Restrictions

Importing and exporting are vital elements to a healthy U.S. economy. Businesses should be familiar with international laws regarding trade. This lesson defines imports and exports and discusses international trade regulations and restrictions.

Internet and Global Marketing: Ecommerce on an International Scale

5. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

6. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

International Marketing Mix and the 4 Ps of Marketing

7. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Government-Business Relations in Global Business

8. Government-Business Relations in Global Business

Government-business relations have an impact on international businesses. In this lesson, we will discuss how businesses can work collaboratively with governments and the civil sector to address global issues.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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