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Ch 30: MEGA Marketing: Research & Data Applications

About This Chapter

This chapter is useful because it will help you review and pick up new material about research and data applications. After you are through, you will be equipped with the right skills for the MEGA Marketing exam.

MEGA Marketing: Research & Data Applications - Chapter Summary

You will be able to identify and review different forms of data applications by looking through this chapter. The following topics will also be addressed:

  • The definition and purpose of market research
  • Business marketing
  • Establishing a market research project
  • Primary and secondary data
  • Business buyers
  • Ethical research
  • Using technology to identify a target market
  • Observational research

Featuring a video format, these marketing-related lessons will help you review material that you will see on the exam. They are interactive, and you can browse through them whenever you want.

MEGA Marketing: Research & Data Applications Chapter Objectives

The purpose of the MEGA Marketing exam is to help you assess your knowledge of different marketing topics, so you can receive certification to teach the subject in Missouri. You will find the materials discussed in this chapter included on the global marketing and research portion of the exam, which comprises 28% of the entire test. All of the questions on the exam are multiple-choice. Using our resources, you can pick up strategies for solving problems that are going to be on the exam.

11 Lessons in Chapter 30: MEGA Marketing: Research & Data Applications
Test your knowledge with a 30-question chapter practice test
Market Research: Definition, Analysis & Methodology

1. Market Research: Definition, Analysis & Methodology

Conducting a successful business is too complicated and costly to just wing it. In this lesson, you'll learn about market research and the six steps that are involved in it.

Marketing Research: Definition, Purpose and Role in Marketing Strategy

2. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

How to Establish a Marketing Research Project

3. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

Business Marketing: Producers, Resellers, Governments & Institutions

4. Business Marketing: Producers, Resellers, Governments & Institutions

In this lesson, you will learn about the four different business markets and what makes them different from each other. You will learn how each business market typically buys goods and services and why it is important for marketers to be able to distinguish between these types of markets.

Business Buyers: New Buy, Modified Rebuy, Straight Rebuy

5. Business Buyers: New Buy, Modified Rebuy, Straight Rebuy

A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must understand how a basic buying center works and the different types of rebuy situations.

What Is Primary Data in Marketing Research? - Definition, Sources & Collection

6. What Is Primary Data in Marketing Research? - Definition, Sources & Collection

If you ever received a call to participate in a survey, you were part of primary data collection. In this lesson, you'll learn what primary data is. You'll also explore sources of primary data and the collection of it. A short quiz follows.

Secondary Data in Marketing Research: Definition, Sources & Collection

7. Secondary Data in Marketing Research: Definition, Sources & Collection

Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about secondary data, including its sources and how to collect it.

Using Digital Tools to Identify a Target Market

8. Using Digital Tools to Identify a Target Market

Marketers have an array of digital tools that can be used to identify a target audience for product marketing and segmentation. In this lesson, you'll learn about a few of those tools and how they can make your marketing efforts more successful.

Observational Research in Marketing: Definition, Methods & Techniques

9. Observational Research in Marketing: Definition, Methods & Techniques

This lesson discusses observational research, how it is conducted, and how it can be utilized to gather qualitative market information. After completing the lesson, take the short quiz to see what you have learned.

Ethical Research: Maintaining Privacy, Anonymity & Confidentiality

10. Ethical Research: Maintaining Privacy, Anonymity & Confidentiality

When performing research, there are certain expectations that a researcher must follow to protect their subjects. We will explore a few of the different ways that a subject's responses are kept from being used against them.

Business Strategies for Influencing Congress & Regulatory Agencies

11. Business Strategies for Influencing Congress & Regulatory Agencies

In this lesson, you will learn business' strategies for influencing Congress and regulatory agencies are campaign contributions, lobbying and grassroots lobbying.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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