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Ch 21: MEGA Marketing: Services Marketing

About This Chapter

Review your understanding of marketing practices used by service businesses. The video lessons and self-assessment quizzes will prepare you to answer questions on these topics on the MEGA Marketing exam.

MEGA Marketing: Services Marketing - Chapter Summary

The lessons comprising this chapter provide you with the opportunity to review or learn more about strategies used to market services versus those used to market goods or products. Once you have a thorough understanding of these concepts, you will be able to display the following abilities when taking the MEGA Marketing exam:

  • Defining a service business
  • Providing examples of service businesses
  • Explaining customer service and its role in marketing
  • Presenting strategies for marketing a service
  • Detailing the concept of full service

Instructors provide detailed explanations using simple language and examples to help you prepare for the MEGA Marketing exam. You can gauge what you've learned from the lessons by taking the accompanying quizzes, which use the same multiple-choice format you will encounter on the actual exam.

MEGA Marketing: Services Marketing - Chapter Objectives

The MEGA Marketing exam measures your comprehension of core marketing and overall business functions and principles. This Services Marketing chapter allows you to gain a deeper understanding of specific marketing techniques used in the promotion of services. Questions relating to this type of marketing are found in the Marketing Functions domain of the MEGA Marketing exam. This domain reflects 36% of the entire exam, which is computer-administered and contains 100 multiple-choice questions.

MEGA exams are generally content assessment exams administered to elementary, middle and high school educators seeking certification in the state of Missouri. The Marketing exam is given to high school teachers only and requires a minimum score of 220.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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