Ch 22: MEGA Marketing: The Marketing Mix & Promotional Strategies

About This Chapter

These lessons will provide you with a review of the elements of marketing plans, goals of the marketing mix and strategies for achieving those goals. Use these lessons to prepare for related questions on the MEGA Marketing exam.

MEGA Marketing: The Marketing Mix & Promotional Strategies - Chapter Summary

These lessons have been assembled to aid you in your review of the purpose of the marketing mix, product promotion and some of the strategies used to meet these ends. Each lesson video is taught by an expert instructor who will explain the different elements of a marketing plan so that after these lessons you will have a better understanding of:

  • The elements of a marketing plan and the marketing mix
  • How to set promotional goals and tailor marketing strategies to meet them
  • Importance of communications plans when setting up a marketing plan
  • The promotional mix and reaching target markets
  • Pros and cons of the different forms of advertising
  • Use of sales promotions in the promotional marketing mix
  • Impact of consumer sales promotions on consumer buying
  • Effects of trade sales promotions and persuading retailers

These lessons are mobile device compatible so you don't have to limit your studies to your time at your computer. After watching these lesson videos, take the lesson quizzes to discover any topics you don't understand, and then use the video tags from your quiz results to return to and study the parts of the lessons that explain them. To see if you understand the marketing mix and different promotional strategies well enough to answer related questions on the Missouri Education Gateway Assessments (MEGA) Marketing exam, take the practice chapter exam once you've finished the lessons and quizzes of this chapter.

MEGA Marketing: The Marketing Mix & Promotional Strategies Objectives

Individuals interested in teaching high school marketing classes in the state of Missouri take MEGA Marketing exam to demonstrate their knowledge of marketing. When you take this exam, you will be asked to complete 100 multiple-choice questions in a two-hour long testing session. Thirty-six percent of the material covered by these questions belongs to the content domain of Core Marketing Principles and may include some questions regarding the marketing mix. Another 36% belongs to the content domain of Marketing Functions and may ask about promotional strategies.

11 Lessons in Chapter 22: MEGA Marketing: The Marketing Mix & Promotional Strategies
Test your knowledge with a 30-question chapter practice test
What is a Marketing Plan? - Definition & Sample

1. What is a Marketing Plan? - Definition & Sample

The market position and strategy of a business is known as the Marketing Plan. See the purpose, outline, and importance of understanding one's competition, budget, goals, and results in a set of examples.

The Marketing Mix: Product, Place, Price & Promotion

2. The Marketing Mix: Product, Place, Price & Promotion

The components of the marketing mix are product, place, promotion, and pricing. Learn about the four Ps of the marketing mix and how to apply them in business.

Goals of Promotion and the Marketing Mix

3. Goals of Promotion and the Marketing Mix

The marketing mix within a marketing plan includes the four P's: product, place, promotion, and price. Learn how marketing managers use informing, persuading, and reminding to create a robust promotional plan and how promotional goals fit into the marketing mix.

Integrated Marketing Communication and the Marketing Plan

4. Integrated Marketing Communication and the Marketing Plan

Services and products may require an integrated marketing communications plan to ensure their promotional message is consistent across various communications platforms. Learn about integrated marketing communications and how to develop a plan to employ them effectively.

Consumer Awareness of Promotion: The AIDA Acronym

5. Consumer Awareness of Promotion: The AIDA Acronym

The AIDA acronym stands for attention, interest, desire, and action. Learn how consumers are aware of and participate in the promotion process, and how the AIDA acronym provides a framework to describe each phase of consumer participation.

The Promotional Mix: Target Markets, Buying Decisions & More

6. The Promotional Mix: Target Markets, Buying Decisions & More

The promotional mix is one of the four Ps of marketing which refers to the mix of promotional tools available. Learn how a company selects these tools, such as sales promotions, personal selling, advertising, and public relations to target specific markets and motivate consumers to make buying decisions.

Types of Advertising: Institutional and Product Advertising

7. Types of Advertising: Institutional and Product Advertising

Companies often use advertising to promote a product or service, while institutional advertising can be used to improve the image of a company. Learn about the two types of advertising, including institutional and product, and discover how to choose the best method to accomplish an advertising goal.

Advertising Media Choices and Marketing Strategy

8. Advertising Media Choices and Marketing Strategy

To create a successful marketing strategy, marketing managers need to select the right advertising media to meet their goals. Explore the different types of advertising media that marketers can choose from, including printed media, internet media, television, radio, and outdoor media.

Sales Promotion in the Promotional Marketing Mix

9. Sales Promotion in the Promotional Marketing Mix

Sales promotion is a critical part of the promotional marketing mix designed to motivate consumers to buy goods and services. Learn about sales promotion, including its purpose, characteristics, and common sales promotional tools of marketers.

Consumer Sales Promotion: Definition and Purpose

10. Consumer Sales Promotion: Definition and Purpose

A consumer sales promotion is a good way companies can stir up immediate sales in the short term. Learn the definition of consumer sales promotion, explore the purpose behind it, and review some examples.

Trade Sales Promotion and the Promotional Marketing Mix

11. Trade Sales Promotion and the Promotional Marketing Mix

Understand how trade sales promotion is an important part of promotional marketing to business buyers. Learn all the ways trade sales promotion is used including persuading retailers, encouraging promotion, and maintaining stock.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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