Ch 22: MEGA Marketing: The Marketing Mix & Promotional Strategies

About This Chapter

These lessons will provide you with a review of the elements of marketing plans, goals of the marketing mix and strategies for achieving those goals. Use these lessons to prepare for related questions on the MEGA Marketing exam.

MEGA Marketing: The Marketing Mix & Promotional Strategies - Chapter Summary

These lessons have been assembled to aid you in your review of the purpose of the marketing mix, product promotion and some of the strategies used to meet these ends. Each lesson video is taught by an expert instructor who will explain the different elements of a marketing plan so that after these lessons you will have a better understanding of:

  • The elements of a marketing plan and the marketing mix
  • How to set promotional goals and tailor marketing strategies to meet them
  • Importance of communications plans when setting up a marketing plan
  • The promotional mix and reaching target markets
  • Pros and cons of the different forms of advertising
  • Use of sales promotions in the promotional marketing mix
  • Impact of consumer sales promotions on consumer buying
  • Effects of trade sales promotions and persuading retailers

These lessons are mobile device compatible so you don't have to limit your studies to your time at your computer. After watching these lesson videos, take the lesson quizzes to discover any topics you don't understand, and then use the video tags from your quiz results to return to and study the parts of the lessons that explain them. To see if you understand the marketing mix and different promotional strategies well enough to answer related questions on the Missouri Education Gateway Assessments (MEGA) Marketing exam, take the practice chapter exam once you've finished the lessons and quizzes of this chapter.

MEGA Marketing: The Marketing Mix & Promotional Strategies Objectives

Individuals interested in teaching high school marketing classes in the state of Missouri take MEGA Marketing exam to demonstrate their knowledge of marketing. When you take this exam, you will be asked to complete 100 multiple-choice questions in a two-hour long testing session. Thirty-six percent of the material covered by these questions belongs to the content domain of Core Marketing Principles and may include some questions regarding the marketing mix. Another 36% belongs to the content domain of Marketing Functions and may ask about promotional strategies.

11 Lessons in Chapter 22: MEGA Marketing: The Marketing Mix & Promotional Strategies
Test your knowledge with a 30-question chapter practice test
What is a Marketing Plan? - Definition & Sample

1. What is a Marketing Plan? - Definition & Sample

In this lesson, we will learn what a marketing plan is and why it is so important for a business to have one. We will cover the specific strategies the plan should have in order to help the organization achieve its goals.

The Marketing Mix: Product, Place, Price & Promotion

2. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Goals of Promotion and the Marketing Mix

3. Goals of Promotion and the Marketing Mix

Before deciding on a final campaign, marketing managers need to decide what the promotional goals will be for their overall marketing strategy. Depending on the type of product, marketers need to either inform, persuade or remind consumers about product benefits and features.

Integrated Marketing Communication and the Marketing Plan

4. Integrated Marketing Communication and the Marketing Plan

In order to compete in today's difficult market, a marketing manager must create not just a promotional mix, but an integrated marketing communications plan. This is a coordinating plan of promotional messages for a product to ensure consistency. The product's promotional message should be consistent and create an overall integrated theme.

Consumer Awareness of Promotion: The AIDA Acronym

5. Consumer Awareness of Promotion: The AIDA Acronym

Have you ever sampled foods in a grocery store? This is one of the techniques marketing companies use to draw your business. In this lesson, you'll learn about how consumers become engaged in a promotional message. Discover the AIDA concept and understand how consumers respond to a marketing message.

The Promotional Mix: Target Markets, Buying Decisions & More

6. The Promotional Mix: Target Markets, Buying Decisions & More

The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling. In this lesson, you'll learn how a marketing team uses the promotional mix to reach company objectives and goals.

Types of Advertising: Institutional and Product Advertising

7. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

Advertising Media Choices and Marketing Strategy

8. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

Sales Promotion in the Promotional Marketing Mix

9. Sales Promotion in the Promotional Marketing Mix

Marketers use a wide range of sales promotion tools to incentivize consumers and intermediaries to buy. Watch this video to learn more about these tools and how they work.

Consumer Sales Promotion: Definition and Purpose

10. Consumer Sales Promotion: Definition and Purpose

Manufacturers offer many kinds of incentives to encourage consumers to buy their products once they reach a retailer. Watch this video to learn more about how consumer sales promotion entices customers to buy.

Trade Sales Promotion and the Promotional Marketing Mix

11. Trade Sales Promotion and the Promotional Marketing Mix

Manufacturers offer all kinds of incentives to retailers to help sell their products. Watch this video to learn more about trade promotion and its goals, including persuading retailers, encouraging promotion, and maintaining stock.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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