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Ch 4: Messages in Business Communication

About This Chapter

Watch online video lessons to learn about the different types of messages in business communication. Each lesson is accompanied by a short multiple-choice quiz you can use to check your understanding of the writing process, persuasive communication strategies and more.

Messages in Business Communication - Chapter Summary and Learning Objectives

Examine the different types of messages in the workplace and learn how to write them with this chapter on business communication. The skilled instructors who teach these lessons will introduce you to negative workplace messages, persuasive messages and goodwill in communication. When you're finished with these lessons, you'll know about:

  • Routine and positive messages
  • Three-step writing process
  • Delivering negative messages
  • Persuasive communication strategies
  • Legal and ethical issues

Video Objective
Routine and Positive Messages in the Workplace Introduces the different forms of positive messages. Describes routine requests, adjustments and claims, good news and recommendation letters.
The Three Step Writing Process: Plan, Write & Complete Demonstrates how to apply this writing process to routine and positive messages.
Goodwill in Business Communication Details techniques for achieving goodwill in business communication.
Negative Messages in the Workplace: Types & Messaging Lists different forms of negative messages. Discusses routine messages, rejecting suggestions, refusing a claim, layoffs and firings.
Strategies for Delivering Negative Messages Presents different strategies for delivering negative messages in the workplace. Compares direct and indirect strategies and describes goodwill ending and respectful close.
Persuasive Messages in the Workplace: Definitions & Types Examines the various types of persuasive messages found in the workplace. Assesses sales and marketing messages and promotional messages for social media.
Persuasive Strategies in Business Communication Highlights different persuasive strategies that can be used in business communication.
Legal and Ethical Concerns of Persuasive Messages Details the legal and ethical issues associated with persuasive workplace messages.

8 Lessons in Chapter 4: Messages in Business Communication
Test your knowledge with a 30-question chapter practice test
Routine and Positive Messages in the Workplace

1. Routine and Positive Messages in the Workplace

Companies send and receive messages every day via email, voice mail, text and traditional memos. Routine and positive messages are two specific types of communication that are used to help inform, motivate and reward individuals.

The Three Step Writing Process: Plan, Write & Complete

2. The Three Step Writing Process: Plan, Write & Complete

The three step writing process is used to communicate both routine and persuasive messages in the work place. This process involves planning, writing and completing to help you create a finished, written piece.

Goodwill in Business Communication

3. Goodwill in Business Communication

Business messages that offer positive and kind thoughts are goodwill messages. These messages can follow the five Ss of goodwill in order to communicate effectively in the workplace.

Negative Messages in the Workplace: Types & Messaging

4. Negative Messages in the Workplace: Types & Messaging

Bad news, such as employee firings, layoffs and negative reviews, are communicated every day in the workplace. Negative messages can be delivered in two distinct ways through indirect or direct methods. Learn about both methods and more in the lesson.

Strategies for Delivering Negative Messages

5. Strategies for Delivering Negative Messages

It is always difficult to deliver negative messages in the workplace. There are specific strategies that can help determine the most polite, professional and appropriate manner to deliver bad news in business.

Persuasive Messages in the Workplace: Definitions & Types

6. Persuasive Messages in the Workplace: Definitions & Types

In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.

Persuasive Strategies in Business Communication

7. Persuasive Strategies in Business Communication

In today's business workplace, there is a need for individuals to be able to write effective persuasive messages in order to gain a support for action. There are three specific persuasive strategies that individuals can utilize in the workplace.

Legal and Ethical Concerns of Persuasive Messages

8. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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