Ch 9: Methods of Assessing Customer Satisfaction

About This Chapter

Use this chapter to review methods used to assess customer satisfaction. Our short, informative lessons are coupled with multiple-choice quizzes that check your comprehension and help you complete your marketing homework, study for an exam or catch up after missing class.

Methods of Assessing Customer Satisfaction - Chapter Summary

In this engaging chapter, you'll review some of the methods of assessing customer satisfaction. You'll also review the reasons that customer service measuring is quantified, as well as how it is implemented. This chapter is designed to help you:

  • Outline the different types of customer service metrics
  • Understand how to improve customer retention by measuring satisfaction
  • Detail some customer service satisfaction measuring methods
  • Explain how customer satisfaction surveys are implemented
  • Define net promoter score

You can use these learning tools to refresh your understanding of these topics or learn something new. The handy quizzes that follow each lesson are a great way to test your understanding before taking an exam. You are free to study at any time you'd like with these lessons, which are available 24 hours a day on your mobile device. If you have questions, reach out to one of our instructors for assistance.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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