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Ch 5: Mobile Marketing Overview

About This Chapter

This chapter analyzes various facets of mobile marketing. You'll learn about strategies for employing this form of marketing as well as related terms and components.

Mobile Marketing Overview - Chapter Summary

This chapter explores the process of developing a mobile marketing plan. You'll review key considerations of this type of marketing while defining important terms and examining potential approaches and strategies. Topics discussed include mobile ads, using mobile channels, website optimization, as well as all of the following:

  • Defining and exemplifying mobile marketing
  • The mobile purchasing funnel
  • Bolstering your mobile marketing customer list
  • Keeping tabs on mobile ad campaigns
  • Utilizing apps
  • Guidelines for mobile marketing

Our professional instructors are available for your questions along the way through the teacher or help tab if you ever get stuck. You can self-test yourself on each lesson by means of an accompanying practice quiz that you can take as many times as you want. And at the end of the chapter, you can assess yourself on a more comprehensive level using the practice final exam.

11 Lessons in Chapter 5: Mobile Marketing Overview
Test your knowledge with a 30-question chapter practice test
Mobile Marketing: Definition & Examples

1. Mobile Marketing: Definition & Examples

This lesson will define mobile marketing. Different types of mobile marketing, including SMS, QR codes, and push notifications will be reviewed. See how it is used and why it is important.

Using Mobile Channels in Effective Marketing

2. Using Mobile Channels in Effective Marketing

Mobile marketing is an entirely different animal than other forms of marketing. In this lesson, you'll learn why and explore how companies can utilize mobile marketing to their best advantage.

Using the Mobile Purchasing Funnel in Marketing

3. Using the Mobile Purchasing Funnel in Marketing

Mobile devices have changed how consumers complete their buying journey. In this lesson, you'll learn more about how mobile impacts direct purchasing, promotions and in-store purchases.

Strategies to Optimize a Website for Mobile Marketing

4. Strategies to Optimize a Website for Mobile Marketing

We live in a society that is attached to our mobile devices. This is why it is important to optimize your website for mobile marketing. This lesson will review why it is important as well as provide strategies for making your website mobile friendly.

Growing Your Mobile Marketing Customer List

5. Growing Your Mobile Marketing Customer List

Mobile marketing can be a great way to reach your customers quickly and effectively. In this lesson, you'll learn how to build and manage your phone number marketing list.

Mobile Advertising: Text Message Marketing

6. Mobile Advertising: Text Message Marketing

Companies have aggressively moved into mobile advertising, which includes text message marketing. This lesson will explain what text message marketing is, strategies for using this type of marketing, and examine the benefits and drawbacks of this type of marketing.

Mobile Ads: Types & Usage

7. Mobile Ads: Types & Usage

In this lesson, we will explore various types of mobile ads and how each should be used. The lesson will include examples of each type of ad mentioned. You can also determine the right ad type to use for your company.

Measuring & Tracking Mobile Advertising Campaigns

8. Measuring & Tracking Mobile Advertising Campaigns

Measuring and tracking mobile advertising campaigns presents a unique set of challenges to other forms of Internet advertising. However, with clear expectations set about goals and metrics at the beginning, mobile advertising can be a valuable tool in any campaign.

Using Apps in Mobile Marketing

9. Using Apps in Mobile Marketing

Mobile applications are an effective way to engage customers. In this lesson, you'll learn how mobile applications can be an effective component of a mobile marketing strategy.

Marketing Your Mobile App

10. Marketing Your Mobile App

Mobile apps are used to market or promote your company, services and/or products. In this lesson, you'll learn more about promoting and marketing your application to increase engagement and awareness.

Mobile Marketing Guidelines & Regulations

11. Mobile Marketing Guidelines & Regulations

Conscientious mobile marketing must follow certain guidelines and regulations, and should employ best practices. In this lesson, you'll learn more about all three.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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