Ch 8: Mobile Marketing

About This Chapter

In this chapter, follow engaging video lessons to learn about mobile marketing. The quizzes located in each chapter will help you test yourself on what you have learned.

Mobile Marketing - Chapter Summary and Learning Objectives

As customers turn more and more to mobile devices, the importance of marketing via mobile channels becomes more necessary. The use of mobile devices makes connecting with customers easier and more effective. This chapter will teach you how to benefit from the use of mobile technology. Instructors demonstrate how to use mobile marketing successfully through engaging video lessons. The quizzes at the end of each lesson can test you on the topics found in this chapter. By the end of the chapter, you should be able to:

  • Outline the components of mobile technology that create opportunities for marketers to connect with customers
  • Analyze current mobile marketing trends
  • Create a mobile marketing plan using proven strategies
  • Distinguish between the different types of mobile advertising
  • Assess the uses of geo-tagging, geo-fencing and geo-location in digital marketing

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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