About This Chapter
Models & Theories of Mass Communication - Chapter Summary
Whether you have a beginner's or advanced understanding of the models and theories of mass communication, this chapter can help you gain full comprehension. Study lessons created by top instructors to delve into the linear model of communication, the cultivation theory of mass communication and more. Take the quiz accompanying each lesson to find out how well you understand the concepts covered. Use the Dashboard to track your progress through the lessons and submit any lesson topic questions to our subject-matter experts. Around-the-clock access lets you study whenever your schedule permits. After completing this chapter, you will be able to:
- Detail the history of the Shannon Weaver model of communication
- Define and discuss the application of the interactive model of communication
- Provide a description of the sender-method-channel-receiver (SMCR) model of communication
- Discuss advantages and disadvantage of the Osgood-Schramm model of communication
- Share the definition of the two-step flow communication model
- Give an overview of the magic bullet theory of mass communication
- Describe beliefs regarding the effect the media has on its audience
1. Linear Model of Communication: Definition & Examples
The linear communication model is a straight-line approach to delivering a message. In this lesson, you'll learn more about this model and its components, and see examples of it in action.
2. Interactive Model of Communication: Definition & Application
The interactive model of communication relies on a two-way street of conversation and feedback. In this lesson, you'll learn more about this model, how it works and some places where it exists in daily life.
3. Sender-Method-Channel-Receiver Model of Communication: Definition & Application
The Sender-Message-Channel-Receiver model of communication is communication as its most basic. In this lesson, you'll learn more about this model, who originated it and where it's most commonly seen.
4. Osgood-Schramm Model of Communication: Definition & Application
The Osgood-Schramm Model of Communication is a circular, rather than linear, way of messaging. In this lesson, you'll learn more about this model, its components, benefits and drawbacks, and how it works in practice.
5. Two-Step Flow Communication Model
In this lesson, you will learn about the two-step flow communication model. This theory considers how the media might impact the opinions of large segments of the public through indirect means.
6. Magic Bullet Theory of Mass Communication: Definition & Overview
The power of the media is at the forefront of the magic bullet theory. In this lesson, you'll learn more about this theory and what it entails, and find out where we can still see evidence of this type of thinking today.
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Other chapters within the Communications 104: Intro to Mass Communications I course
- Introduction to Mass Communication
- History & Culture of Mass Communication
- Mass Communication & Book Publishing
- Mass Communication & Newspaper Publishing
- Mass Communication & Magazine Publishing
- The Telegraph, Telephone & Radio in Mass Communications
- Mass Communication & The Film Industry
- Mass Communication & Television
- The Internet, Social Media & Mass Communication
- Mass Communication & Modern Society