About This Chapter
MTEL Business: Marketing Channels and Distribution - Chapter Summary
The lessons contained in this chapter focus on distribution from a marketing perspective. These videos cover relevant term definitions and employ the use of fictitious scenarios as examples to further illustrate the content. Once you have fully mastered the material in these lessons, you can expect to possess the following abilities that will assist you in completing a portion of the MTEL Business exam:
- Defining a marketing channel and what it provides
- Identifying channel intermediaries and explaining their role in the marketing of products
- Listing types of wholesale intermediaries
- Detailing retail distribution strategies
- Discussing various non-retail distribution channels
Each lesson offers a timeline feature that allows you to access only those parts of the video where you feel you need the most review. Self-assessment quizzes provide you with the opportunity to gauge your understanding of the material through the use of multiple-choice questions, which is the same format found on the MTEL Business exam.
MTEL Business: Marketing Channels and Distribution - Chapter Objectives
The Marketing Channels and Distribution chapter addresses product placement and distribution strategies and methods that you can expect to be tested on when taking the MTEL Business exam. This exam is used to assess your comprehension of various aspects of business, including management, business economics, accounting, finance, marketing and technology. The marketing subarea accounts for 11% of the multiple-choice portion of the exam, which represents 80% of the entire test. The remaining 20% consists of two open-response questions.
MTEL exams are computer-administered in the state of Massachusetts and are used to assess elementary, middle and high school teachers for licensing purposes. Teachers will be tested on communication, literacy and general teaching skills and knowledge. Some exams cover basic concepts in math, science, English and reading. There are also content area exams offered, in subjects ranging from biology to visual art. A score of 240 is considered a passing score for MTEL exams.
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
3. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
4. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
5. Non-Store Retailing: Types, Trends & Examples
Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.
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Other chapters within the MTEL Business (19): Practice & Study Guide course
- MTEL Business: Management Basics
- MTEL Business: Management Theories
- MTEL Business: Planning Function of Management
- MTEL Business: Organizing Function of Management
- MTEL Business: Leading Function of Management
- MTEL Business: Leadership Theories
- MTEL Business: Controlling Function of Management
- MTEL Business: Motivation & Management
- MTEL Business: Managing Organizational Change
- MTEL Business: Operational Management
- MTEL Business: Overview of Human Resource Management
- MTEL Business: Job Analysis & Design
- MTEL Business: Hiring & Staffing
- MTEL Business: Employee Training & Assessment
- MTEL Business: Employee Compensation
- MTEL Business: Employment Law & Rights
- MTEL Business: Equal Employment Opportunity
- MTEL Business: Labor Relations
- MTEL Business: Business Communications
- MTEL Business: Overview of the American Legal System
- MTEL Business: Contract Law
- MTEL Business: Property Law
- MTEL Business: Agency Law
- MTEL Business: Creditors' Rights & Bankruptcy
- MTEL Business: Securities & Antitrust Law
- MTEL Business: Product Liability & Consumer Protection
- MTEL Business: Environmental Law
- MTEL Business: Business Law & Ethics
- MTEL Business: Overview of Accounting
- MTEL Business: Accounting Cycle
- MTEL Business: Financial Statements & Ratios
- MTEL Business: Managerial Accounting & Internal Controls
- MTEL Business: Basics of Business Math
- MTEL Business: Probability & Statistics
- MTEL Business: Depreciation
- MTEL Business: Interest & Purchases
- MTEL Business: Financial Analysis
- MTEL Business: Basic Concepts of Microeconomics
- MTEL Business: Supply & Demand in Microeconomics
- MTEL Business: Aggregate Supply & Demand in Macroeconomics
- MTEL Business: Economic Systems & Theories in Macroeconomics
- MTEL Business: Business Cycle, GDP & Growth in Macroeconomics
- MTEL Business: Unemployment & Inflation in Macroeconomics
- MTEL Business: Fiscal Policy & Monetary Policy in Macroeconomics
- MTEL Business: Trade & International Business in Macroeconomics
- MTEL Business: General Marketing Concepts
- MTEL Business: Consumer Behavior
- MTEL Business: Pricing in Marketing
- MTEL Business: Product Development, Market Research & Segmentation
- MTEL Business: Advertising, Promotion & PR
- MTEL Business: Entrepreneurship
- MTEL Business: Information Technology
- MTEL Business: Career Development
- MTEL Business: Consumer Economics & Personal Finance
- MTEL Business Flashcards