Ch 51: MTEL Business: Marketing Channels & Distribution

About This Chapter

Use our video lessons and quizzes to reinforce what you know about marketing channels and distribution methods. This review prepares you to answer these types of questions on the Massachusetts Tests for Educator Licensure (MTEL) Business exam.

MTEL Business: Marketing Channels and Distribution - Chapter Summary

The lessons contained in this chapter focus on distribution from a marketing perspective. These videos cover relevant term definitions and employ the use of fictitious scenarios as examples to further illustrate the content. Once you have fully mastered the material in these lessons, you can expect to possess the following abilities that will assist you in completing a portion of the MTEL Business exam:

  • Defining a marketing channel and what it provides
  • Identifying channel intermediaries and explaining their role in the marketing of products
  • Listing types of wholesale intermediaries
  • Detailing retail distribution strategies
  • Discussing various non-retail distribution channels

Each lesson offers a timeline feature that allows you to access only those parts of the video where you feel you need the most review. Self-assessment quizzes provide you with the opportunity to gauge your understanding of the material through the use of multiple-choice questions, which is the same format found on the MTEL Business exam.

MTEL Business: Marketing Channels and Distribution - Chapter Objectives

The Marketing Channels and Distribution chapter addresses product placement and distribution strategies and methods that you can expect to be tested on when taking the MTEL Business exam. This exam is used to assess your comprehension of various aspects of business, including management, business economics, accounting, finance, marketing and technology. The marketing subarea accounts for 11% of the multiple-choice portion of the exam, which represents 80% of the entire test. The remaining 20% consists of two open-response questions.

MTEL exams are computer-administered in the state of Massachusetts and are used to assess elementary, middle and high school teachers for licensing purposes. Teachers will be tested on communication, literacy and general teaching skills and knowledge. Some exams cover basic concepts in math, science, English and reading. There are also content area exams offered, in subjects ranging from biology to visual art. A score of 240 is considered a passing score for MTEL exams.

5 Lessons in Chapter 51: MTEL Business: Marketing Channels & Distribution
Test your knowledge with a 30-question chapter practice test
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Types of Wholesale Intermediaries

3. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

4. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

5. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the MTEL Business (19): Practice & Study Guide course