About This Chapter
MTEL Speech: Understanding Persuasive Communication - Chapter Summary
Utilize this chapter to watch brief video lessons on the information processing theory, social judgement theory, and subliminal messages. Check your memory of Monroe's motivated sequence and Maslow's hierarchy of needs with our brief quizzes. This chapter will sharpen your memory of these other potential MTEL Speech test topics:
- The theory of cognitive dissonance
- Bernard Weiner's attribution theory
- Different methods of persuasion
- The central and peripheral routes to persuasion
- Definitions for subliminal messages and symbolic speech
- Kinds of credibility
After you've completed the quizzes, you can go to the next lessons or watch the right answers to any questions you got wrong. You can retake any of the quizzes. Check out the lesson transcripts if you would like to take a closer look at the lessons and find important terms.
MTEL Speech: Understanding Persuasive Communication Chapter Objectives
The MTEL Speech test is used to gauge whether you have the needed subject knowledge to teach speech in the state of Massachusetts. The public speaking portion, which makes up about 40% of the test, will ask you multiple-choice questions on persuasive communication. There are 100 multiple-choice questions and 2 open-ended questions on this computerized exam. The open-response items may deal with content that's covered in this chapter.
1. Cognitive Dissonance in Psychology: Theory, Examples & Definition
Cognitive dissonance is the discomfort you feel when you do something that's against your beliefs. Read on to find out more about the theory of cognitive dissonance, discover examples from real life, and test your knowledge with a quiz.
2. Bernard Weiner: Attribution Theory & Overview
Attribution theory is concerned with how we interpret and understand events and how this can influence the way we think and behave. Learn more about the different dimensions of attribution theory and test your knowledge with a quiz.
3. What is Social Judgment Theory? - Definition & Examples
Social scientists try to understand how we interact and influence one another. In this lesson, we'll discuss social judgment theory, one theory that has been put forth as an explanation for how we hear and judge persuasive arguments.
4. Information Processing Theory: Overview & Practical Teaching Examples
How does information make its way to memory? How do people learn? In this lesson, we'll examine the information processing theory of learning, including the process of memory, cognitive load, chunking, and automaticity.
5. Understanding Strategies of Persuasion in Psychology
How are we persuaded to change our attitudes or behave in a certain way? In this lesson, you'll see four strategies of persuasion that can be used in a variety of social situations.
6. Central Route to Persuasion: Definition & Examples
Did you know that many of your favorite commercials use the central route to persuasion to get you to buy products? Learn more about the central route to persuasion from examples, and test your knowledge with a quiz.
7. Peripheral Route to Persuasion: Definition & Overview
Have you ever purchased a product simply because your favorite celebrity endorsed it? If so, you were influenced by the peripheral route to persuasion. Learn more about this phenomenon and test your knowledge with a quiz.
8. Monroe's Motivated Sequence for Persuasive Speech
Learn when to use Monroe's motivated sequence in persuasive speaking. Learn how to incorporate the five steps, attention, need, satisfaction, visualization, and action, into your persuasive speech.
9. Maslow's Hierarchy of Needs: Definition, Theory & Pyramid
Why is it that when some of our needs aren't met, it's almost impossible to concentrate on other ones? Psychologist Abraham Maslow spent his career looking for these answers. Watch this lesson to learn about some of his most important conclusions.
10. Persuasive Writing Techniques
Persuasive writing can be a little overwhelming because you feel passionate about something and you want everyone to agree with you. Well, not everyone will, but in this lesson, you will learn some techniques that will make you more persuasive through your writing.
11. Subliminal Messages: Definition, Examples & Validity
The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.
12. Symbolic Speech: Definition & Examples
Symbolic speech is non-verbal communication used to express or convey a specific message or idea. In this lesson, you will learn what symbolic speech is followed by a quiz.
13. Building Credibility to Persuade Your Audience in Public Speaking
Building credibility is an important component of your speech. Without credibility, your audience members won't trust what you have to say! This lesson will teach you about the different types of credibility and how to build credibility in your speech.
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Other chapters within the MTEL Speech (44): Practice & Study Guide course
- MTEL Speech: Theories of Rhetoric
- MTEL Speech: Principles of Rhetoric
- MTEL Speech: Principles of Argument & Debate
- MTEL Speech: Public Argument in Democratic Societies
- MTEL Speech: Public Discourse & Debate in the U.S.
- MTEL Speech: Notable Debates & Speeches in U.S. History
- MTEL Speech: Legalities & Free Speech
- MTEL Speech: Ethical & Legal Communications
- MTEL Speech: Public Speaking
- MTEL Speech: Organizing Your Speech
- MTEL Speech: Delivering Effective Speeches
- MTEL Speech: Using Communication Aids for Speeches
- MTEL Speech Flashcards