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Ch 4: MTEL Speech: Understanding Persuasive Communication

About This Chapter

You've found a valuable resource to help you study persuasive communication for the MTEL Speech exam. This chapter contains short and interactive video lessons and quizzes that will help you answer questions that you'll see on your exam.

MTEL Speech: Understanding Persuasive Communication - Chapter Summary

Utilize this chapter to watch brief video lessons on the information processing theory, social judgement theory, and subliminal messages. Check your memory of Monroe's motivated sequence and Maslow's hierarchy of needs with our brief quizzes. This chapter will sharpen your memory of these other potential MTEL Speech test topics:

  • The theory of cognitive dissonance
  • Bernard Weiner's attribution theory
  • Different methods of persuasion
  • The central and peripheral routes to persuasion
  • Definitions for subliminal messages and symbolic speech
  • Kinds of credibility

After you've completed the quizzes, you can go to the next lessons or watch the right answers to any questions you got wrong. You can retake any of the quizzes. Check out the lesson transcripts if you would like to take a closer look at the lessons and find important terms.

MTEL Speech: Understanding Persuasive Communication Chapter Objectives

The MTEL Speech test is used to gauge whether you have the needed subject knowledge to teach speech in the state of Massachusetts. The public speaking portion, which makes up about 40% of the test, will ask you multiple-choice questions on persuasive communication. There are 100 multiple-choice questions and 2 open-ended questions on this computerized exam. The open-response items may deal with content that's covered in this chapter.

13 Lessons in Chapter 4: MTEL Speech: Understanding Persuasive Communication
Test your knowledge with a 30-question chapter practice test
Cognitive Dissonance in Psychology: Theory, Examples & Definition

1. Cognitive Dissonance in Psychology: Theory, Examples & Definition

Cognitive dissonance is the discomfort you feel when you do something that's against your beliefs. Read on to find out more about the theory of cognitive dissonance, discover examples from real life, and test your knowledge with a quiz.

Bernard Weiner: Attribution Theory & Overview

2. Bernard Weiner: Attribution Theory & Overview

Attribution theory is concerned with how we interpret and understand events and how this can influence the way we think and behave. Learn more about the different dimensions of attribution theory and test your knowledge with a quiz.

What is Social Judgment Theory? - Definition & Examples

3. What is Social Judgment Theory? - Definition & Examples

Social scientists try to understand how we interact and influence one another. In this lesson, we'll discuss social judgment theory, one theory that has been put forth as an explanation for how we hear and judge persuasive arguments.

Information Processing Theory: Overview & Practical Teaching Examples

4. Information Processing Theory: Overview & Practical Teaching Examples

How does information make its way to memory? How do people learn? In this lesson, we'll examine the information processing theory of learning, including the process of memory, cognitive load, chunking, and automaticity.

Understanding Strategies of Persuasion in Psychology

5. Understanding Strategies of Persuasion in Psychology

How are we persuaded to change our attitudes or behave in a certain way? In this lesson, you'll see four strategies of persuasion that can be used in a variety of social situations.

Central Route to Persuasion: Definition & Examples

6. Central Route to Persuasion: Definition & Examples

Did you know that many of your favorite commercials use the central route to persuasion to get you to buy products? Learn more about the central route to persuasion from examples, and test your knowledge with a quiz.

Peripheral Route to Persuasion: Definition & Overview

7. Peripheral Route to Persuasion: Definition & Overview

Have you ever purchased a product simply because your favorite celebrity endorsed it? If so, you were influenced by the peripheral route to persuasion. Learn more about this phenomenon and test your knowledge with a quiz.

Monroe's Motivated Sequence for Persuasive Speech

8. Monroe's Motivated Sequence for Persuasive Speech

Learn when to use Monroe's motivated sequence in persuasive speaking. Learn how to incorporate the five steps, attention, need, satisfaction, visualization, and action, into your persuasive speech.

Maslow's Hierarchy of Needs: Definition, Theory & Pyramid

9. Maslow's Hierarchy of Needs: Definition, Theory & Pyramid

Why is it that when some of our needs aren't met, it's almost impossible to concentrate on other ones? Psychologist Abraham Maslow spent his career looking for these answers. Watch this lesson to learn about some of his most important conclusions.

Persuasive Writing Techniques

10. Persuasive Writing Techniques

Persuasive writing can be a little overwhelming because you feel passionate about something and you want everyone to agree with you. Well, not everyone will, but in this lesson, you will learn some techniques that will make you more persuasive through your writing.

Subliminal Messages: Definition, Examples & Validity

11. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Symbolic Speech: Definition & Examples

12. Symbolic Speech: Definition & Examples

Symbolic speech is non-verbal communication used to express or convey a specific message or idea. In this lesson, you will learn what symbolic speech is followed by a quiz.

Building Credibility to Persuade Your Audience in Public Speaking

13. Building Credibility to Persuade Your Audience in Public Speaking

Building credibility is an important component of your speech. Without credibility, your audience members won't trust what you have to say! This lesson will teach you about the different types of credibility and how to build credibility in your speech.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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