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Ch 1: MTLE Communication Arts/Literature: Media Literacy

About This Chapter

Look through these brief video lessons to get reacquainted with the topic of media literacy. Study for the MTLE Communication Arts/Literature Subtests by memorizing the related keywords and concepts from our transcripts.

MTLE Communication Arts/Literature: Media Literacy - Chapter Summary

If you haven't studied media literacy in a while, this chapter might be just the thing to help you brush up on the topics covered on the MTLE Communication Arts/Literature Subtests. To make sure you can confidently provide answers to media literacy questions, go through these lessons to review the following topics:

  • Examples and definitions of media literacy
  • Uses for political cartoons
  • The importance of historical photographs
  • Thematic and subliminal messages
  • Sources of Internet information and messages
  • The history of visual communication and related theories
  • Influencing the interpretation of visual images
  • Different types of appeals in advertising
  • Public opinion and how it relates to political culture
  • The communication process and how perception affects it

Getting your brain in shape for the MTLE Communication Arts/Literature Subtests requires going through study drills, and our site provides you with everything you need. Video lessons allow you to see the information as instructors explain the details of visual communication. The transcripts provide you with notes about topics like advertising appeals and subliminal messages, and the bolded keywords can be used for making your own flashcards. Lastly, you can practice answering multiple-choice questions with our chapter exam.

12 Lessons in Chapter 1: MTLE Communication Arts/Literature: Media Literacy
Test your knowledge with a 30-question chapter practice test
What is Media Literacy? - Definition, Importance & Examples

1. What is Media Literacy? - Definition, Importance & Examples

In this lesson, we will explore the role and purpose of media literacy in society in history and today. Examples of media, mass media communications and media literacy will be explained and evaluated in order to form an understanding of why media literacy is critically important for the 21st century.

What are Political Cartoons? - History & Analysis

2. What are Political Cartoons? - History & Analysis

Political cartoons have a rich history that is as interesting as the cartoons are visually entertaining. In this lesson, you'll learn how political cartoons have shaped our past and continue to shape our society today, and how to analyze their messages.

Historical Photographs: Themes, Importance & Analysis

3. Historical Photographs: Themes, Importance & Analysis

In this lesson, we will study the importance of historical photographs and examine key trends and themes associated with them. We'll also learn how to analyze them.

Messaging in Television & Film: Themes & Examples

4. Messaging in Television & Film: Themes & Examples

This lesson looks at the messages and themes in films and television shows. There is always a message, whether stated directly or implied, and this lesson looks at how these messages work, and how they have changed through the years.

Information on the Internet: Sources & Messages

5. Information on the Internet: Sources & Messages

The Internet contains a seemingly endless supply of information, but how much of it can you trust? In this lesson, we'll talk about Internet sources and see how you can begin to identify their credentials.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

What Is Visual Communication? - Definition, History, Theory & Examples

7. What Is Visual Communication? - Definition, History, Theory & Examples

Visual communication is one of the most important ways that people communicate and share information. Through this lesson, we will define visual communication, explore its history, and gain insight into why it's important.

Factors that Affect Interpretation of Visual Images

8. Factors that Affect Interpretation of Visual Images

This lesson explores how pictures, paintings, and photographs communicate meaning. We will discover the principles of visual literacy and look at how we use our personal experience and knowledge when looking at visual images.

Advertising Appeals: Types & Examples

9. Advertising Appeals: Types & Examples

In this lesson, we'll explore advertising appeals that are used to structure advertising. We'll look at how advertisements work and examine and analyze the advertising elements that attract our attention.

What is Public Opinion?

10. What is Public Opinion?

Public opinion is an expression of the general population's thoughts on a particular political issue. This lesson discusses the concept of public opinion and explores influences on public opinion.

The Relationship Between Political Culture and Public Opinion

11. The Relationship Between Political Culture and Public Opinion

Politicians are always trying to take the pulse of public opinion, either to follow it or to try to change it. In this lesson, you'll learn about public opinion and its relation to political culture. A short quiz follows.

How Perception Influences the Communication Process

12. How Perception Influences the Communication Process

Perception's effect on the communication process is all about how the same message can be interpreted differently by different people. Distortions, such as stereotypes, projections and halo effects, all affect worker relationships and productivity.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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