About This Chapter
MTTC: Marketing Channels & Distribution - Chapter Summary
This chapter will aid in your review of marketing channels and supply chain management. Watch the short, engaging, mobile-device-friendly lesson videos to follow along with our professional instructors as they discuss:
- Functions of marketing channels in the marketplace
- Functions of channel intermediaries
- Technology, measurements, relationships and material integration of supply chain management
After you have completed these lessons, use the quizzes to test your understanding of the material presented. You can return to main topics in the lessons that you don't understand or want to review further using the jump feature in the timeline. For an alternative review, read over the lesson transcripts.
MTTC: Marketing Channels & Distribution Objectives
The Michigan Test for Teacher Certification (MTTC): Business, Management, Marketing and Technology is a paper-based certification exam composed of 100 multiple-choice questions administered in a 4.5-hour testing session. Twenty-five percent of the questions on this exam will ask you about marketing topics, including marketing channels and distribution.
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
3. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
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Other chapters within the MTTC Business, Management, Marketing & Technology: Practice & Study Guide course
- MTTC: Accounting
- MTTC: Account Types
- MTTC: Financial Statements
- MTTC: Financial Planning & Markets
- MTTC: Taxation & Liability
- MTTC: Business Math
- MTTC: Business Communication Strategies
- MTTC: Types of Business Communication
- MTTC: Regulation in Business
- MTTC: Business Law
- MTTC: Business Ethics
- MTTC: Management & Leadership
- MTTC: Human Resource Management
- MTTC: Human Resource Processes
- MTTC: Labor Relations
- MTTC: Macroeconomics
- MTTC: Microeconomics
- MTTC: Personal Finance
- MTTC: Managing Debt & Risk
- MTTC: Marketing Strategy
- MTTC: Consumer Marketing
- MTTC: Marketing Economics
- MTTC: Entrepreneurship
- MTTC: International Trade & Marketing
- MTTC: Information Technology in Business
- MTTC: Information Systems
- MTTC: Hardware & Software
- MTTC: Security & Privacy
- MTTC: Career Management